Christa Babcock is a highly driven executive with a proven track record in leading companies through digital transformations, strategic development, and sales growth. She is a consummate professional with extensive cross-cultural experience in building and scaling businesses in North America, Europe, and Asia, making her a valuable asset to companies with global aspirations. Christa has deep expertise in delivering sales lift for new product lines across various industries, including SAAS, technology, ecommerce, consumer electronics, and media. Her strengths lie in identifying and executing long-term, complex strategic partnerships at scale.

Christa pursued an MBA from MIT's Sloan School of Management and a bachelor's degree in Business Administration with a minor in Psychology at Bryant University. She has held leadership positions in some of the biggest companies across industries, including The Switch, IAB, Zinio, and SiriusXM Radio, where her work contributed significantly to revenue growth, sales strategy, corporate development, product strategy, and P and L management. Her achievements include growing IAB revenue by 150% in one year and positioning Zinio for explosive growth.