Hedy Payghambari

Director of Growth & Digital Experience - 40 Under 40 Marketer
Summary
Hedy Payghambari is a bicultural, trilingual digital strategy enthusiast living in Portland.
With a creative and analytical background, Hedy excels in combining business acumen and Spanish language skills to drive digital leadership.
Known for her expertise in B2C sales, digital brand strategy, digital analytics, and more, Hedy has a proven track record in various digital marketing domains.
Hedy holds a double major in Business Administration and Spanish from the University of Oregon and has also studied Global Marketing Management at the Copenhagen Business School.
Currently, Hedy serves as the Director of Growth & Digital Experience at Papa Murphy's International and has previously held key digital marketing positions in the industry.
Her professional journey includes roles such as SEO Consultant, Director of Marketing, and Senior Digital Marketing Manager at Papa Murphy's International, showcasing her diverse skill set and experience.
Hedy's passion for numbers, creativity, and navigating through change positions her as a valuable asset in the digital marketing landscape.
With a history of success in team management, training, and strategic planning, Hedy thrives in driving business goals and digital strategies to fruition.
Outside of work, Hedy enjoys discussing digital industry trends, world news, and interpreting art, making her a well-rounded professional with diverse interests.
Whether it's crafting a macro vision strategy or delving into the nuances of digital advertising, Hedy's expertise and passion shine through in every endeavor.