Paul Lawson is an experienced research professional with a passion for making businesses more customer-centric. He is currently the Executive Director and Head of New Business Development at Verve, a research company that helps businesses make better decisions through smarter and more agile research. Previously, he served as Head of Client Service Development and Research Director at Synovate.

Lawson believes in smarter planning of research processes and practical, commercial thought leadership. He is committed to using commonly adopted technology to gather richer, deeper, better insight and integrating multiple data sources to deliver more in-depth, rounded, and robust insight. Moreover, he advocates for more iterative learning journeys and involving customers more in decision-making processes.

Lawson's communication skills are exceptional; he knows how to present insights in emotionally engaging ways. He is passionate about delivering innovative insights that can help businesses create more customer-centric products, services, and experiences. Thanks to his approach, clients can de-risk decision-making, create better products and experiences, and maximize their research investments.