Leann Abad is an accomplished growth professional with a passion for all things DTC/ecomm and web3. She studied at the University of Michigan, where she was a student fellow at the Barger Leadership Institute and a research assistant in the Undergraduate Research Opportunity Program. Leann has honed her skills with a diverse range of organizations, starting as a direct sales representative/assistant manager at Vector Marketing and moving on to roles as a digital media director at Jamocha Media and a business development and data analysis intern at GE Ventures' Industrial Optic. She has also worked as a campus editor at LinkedIn, a host and producer at Impact Michigan, a flex player at Detroit Startup Week, and a founder at ASHE Media. In her most recent roles, Leann served as a growth lead at Outstanding Foods, a senior marketing manager and project manager/strategist at SLOPE, and a growth specialist at Ash & Erie. She was also a board member at Intermitten and an ELP Fellow in the Entrepreneurs Leadership Program.