Lara Aulestia is a seasoned revenue generator and category head with an impressive background in digital media, adtech, SaaS platform sales, and political grassroots efforts. She's leveraged paid online media such as connected TV, over-the-top TV, mobile marketing, social media, video marketing, and display advertising to drive complex digital media targeting at the national and local levels. Lara has an exceptional track record of driving revenue and generating engagement with stakeholders, advocates, and voters by leveraging premium content.

Aside from her corporate experience, Lara is an active member of the Public Affairs Council and American Association of Political Consultants. She's the proud co-founder of #RevoltDC Hackathon, securing sponsorships from globally-recognized brands such as Microsoft, AT&T, and Twilio. Her expertise in the intersection of politics, advertising technology, and data has landed her numerous speaking engagements across universities, trade associations, and conferences.

Furthermore, Lara is a member of the advisory board of Borsetta.io, where she leverages her expertise in SaaS, blockchain, regulatory affairs, and cybersecurity to combat counterfeit and fraud. Her passion for community engagement is evident in her previous appointment as a corporate committee member of the Trust for the National Mall chaired by Laura Bush.

Overall, Lara is a dynamic professional with a diverse skill set and impressive record of accomplishment. Her expertise spans business development, regulatory affairs, blockchain, crypto, sales, AI, marTech, supply path optimization, and digital media.