Gauthier Nadaud is the co-founder and CEO of Smiirl, a company that builds real marketing tools for small and local businesses to bridge the gap between online and offline worlds. Nadaud has a strong belief that local businesses are all about loyalty and community, and Facebook and Instagram are the right platforms for them. However, tangible tools to connect with customers were missing. Smiirl invented the first physical device connected to Facebook and Instagram to help businesses communicate with their customers. The connected counters have been sold to over 30,000+ businesses in 80+ countries, and they help increase engagement and bring more customers to businesses.

Before founding Smiirl, Nadaud worked as a music strategic planner and special operations at BETC, project manager at Etoffe.com, junior planner at Tribeca, and HR agent at APHP. He studied Classe Préparatoire MPSI, Mathématiques, Physiques, Sciences de l'ingénieur at Lycée Marcellin Berthelot, Baccalauréat - Mention Bien, Section Scientifique, Spécialité Mathématiques at Lycée Marcellin Berthelot, BAA, Marketing, Advertising at HEC Montréal, and Tronc Commun at Université de Technologie de Compiègne.

With his strong background in marketing, advertising, and project management, Nadaud became passionate about helping small and local businesses grow by bridging the gap between online and offline worlds. Smiirl counters have become a game-changer for businesses, and they help them drive engagement and increase ROI. His experience and expertise in marketing, advertising, and technology have made him a leader in the industry, and he continues to innovate and develop new products to help businesses around the world.