Higher School of Economics

Co-Founder at ICODA: digital agency for crypto businesses

Battue

Marketing Advisor

Management of a company that provides the following services:

- Listing to Top Crypto Exchanges
- IEO in Exchanges
- Market Making
- Crypto Liquidity

Listing.Agency

Co-Founder

Management of a company that provides the following services:

- Blockchain development
- PR for crypto/blockchain projects and exchanges
- Promotion to China, Japan. Korea and Russia
- Website creation for crypto/blockchain projects
- White paper development
- Crypto marketing (Youtube influencers, PRs at Top Media, Forum promotion, Listing to relevant trackers and etc.)
- PPC Ads under Restriction
- IEO on Crypto Exchanges

ICODA: digital agency for crypto businesses

Responsibilities:

- Overseeing marketing department
- Evaluating and developing marketing strategy and marketing plan
- Planning, directing, and coordinating marketing efforts
- Researching demand for our products and services
- Competitor research
- Identifying potential customers
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
- Building brand awareness and positioning
- Overseeing social media marketing strategy and content marketing

B2Broker

Marketing Director

Responsibilities:

1. Digital strategy implementation. To achieve the objectives, the following work was carried out:
- work with traffic channels (contextual advertising, SEO, Email, CPA, MyTarget, price aggregators, cross marketing, SERM, Push-manager)
- SMM, posting and Mass Following (Instagram, Facebook, VK, Pinterest, Periscope)
- work with sites / graphic materials (prototyping, development control, rendering, usability, A/V testing and conversion increasing)

2. Data analysis:
- site analysis using Yandex.Metrica, Google Analytics (multichannel attribution, segment analysis, analysis of associated conversions)
- competitive analysis (SimilarWeb, SpyWords)
- summary data arrays and their analysis.

3. Human resources management (2 people):
- staff recruitment
- assignment and control of tasks
- internal corporate training
- NPS-based company personnel quality control

4. Speeches at events.
Several times to this day, I have been a speaker at conferences, seminars, and training courses:
- Speaker at the School of Marketing at Artplay - http://www.youtube.com/watch?v=V3QZ7ozSTkw
- Speaker at the Russian Marketing Week Forum. - http://youtube.com/watch?v=ukA1k6Hq28o
- Speaker at the Russian Advertising Week Forum - http://www.youtube.com/watch?v=HNNLdhNgTac
- Speaker at the Real Marketing Workshop - http://www.youtube.com/watch?v=YbK7r803iEA
- Speaker at the Higher School of Economics at Web Analytics

FloraDelivery

Marketing Specialist

Responsibilities:

1. Digital strategies development and implementation.  To achieve the objectives, the following work was carried out:
- work with traffic channels (contextual advertising, SEO, SMM, Email, CPA, price platforms, cross marketing, SERM)
- work with sites (prototyping, development control at the stage of design, layout, programming, usability, A/V testing and conversion increase)
- CRM systems (implementation, analytics, recommendations for optimizing business processes)

2. Data analysis:
- work with web analytics systems Yandex.Metrica, Google Analytics
- with external advertising analysis and optimization systems (K50, Intellect, 1C)
- work with summary data arrays
- connection and analysis of call tracking systems

3. Human resources management (3-5 people):
- assignment and control of tasks
- motivation and remuneration systems development
- internal corporate training

4. Communication with customers
- negotiating, meetings
- project management
- reporting on the results of promotion

5. Speeches at events.
Several times to this day, I have been a speaker at conferences, seminars, and training courses:
- Speaker at the School of Marketing at Artplay - http://www.youtube.com/watch?v=V3QZ7ozSTkw
- Speaker at the Russian Marketing Week Forum. - http://youtube.com/watch?v=ukA1k6Hq28o
- Speaker at the Russian Advertising Week Forum - http://www.youtube.com/watch?v=HNNLdhNgTac
- Speaker at the Real Marketing Workshop - http://www.youtube.com/watch?v=YbK7r803iEA
- Speaker at the Higher School of Economics at Web Analytics

and others.

Vladislav Pivnev