Viviene Werner

Viviene Werner is an energetic and results-driven professional with a strong background in marketing and media. She is known for her outgoing and open-minded approach, with a passion for building and growing brands through crossmedia strategies.

With extensive experience in all aspects of brand development, from strategy to execution, Viviene excels as a change leader, always eager to innovate and turn creative ideas into commercial successes. She prioritizes achieving excellent commercial results and believes in customer-centric branding.

Viviene aspires to secure a marketing leadership role, such as a marketing director, within a commercial setting. Her expertise spans across marketing and brand strategy, marketing planning and implementation, sales and distribution, content strategy, event management, market research, CRM, innovation, consumer insights, retail strategy, brand experience, PR strategy, and social media.

Her educational background includes studying Finance, Marketing, and HR at JUMP, completing an internal Sanoma Executive course at MBA level, obtaining a Bachelor's Degree in Economics and Languages from Hogeschool voor Economische Studies Amsterdam (HES), and participating in EPT (Executive Performance Training) by Jessie Gordon.

Throughout her career, Viviene has held various significant roles, including Manager Content at BPD Gebiedsontwikkeling, Head of Brand & Strategy a.i. at WENDY Multimedia, Marketing Manager a.i. at Weekbladpers Media, Marketing Manager &C a.i. at &C Media, and Client Services Director a.i. at OMD NL, among others.

Her professional journey encompasses diverse experiences, where she showcased her skills in marketing, brand management, strategy development, and client services across different industries and organizations.