George Burke

<a href="https://chicago.suntimes.com/2022/3/11/22965125/markham-courthouse-rape-tom-dart-toni-preckwinkle-cook-county-sheriff-sexual-assault-security" target="_blank">Markham courthouse rapes aftermath: 5 years later, still waiting for cameras for holding cells</a>&nbsp;&nbsp;<font color="#6f6f6f">Chicago Sun-Times</font>

Markham courthouse rapes aftermath: 5 years later, still waiting for cameras for holding cells - Chicago Sun-Times

<a href="https://finance.yahoo.com/news/focusing-bitcoin-pay-great-dividends-153133035.html" target="_blank">Focusing on Bitcoin will pay great dividends, says Portal CMO</a>&nbsp;&nbsp;<font color="#6f6f6f">Yahoo Finance</font>

Focusing on Bitcoin will pay great dividends, says Portal CMO - Yahoo Finance

500 Startups

New Jersey Institute of Technology

De-risking entrepreneurs @ FounderPool.co. 
CMO @ Portal. Pioneering crypto back when it was called BITCOIN.

San Juan, Puerto Rico

<a href="http://Founderpools.com">Founderpools.com</a> de-risks startup entrepreneurs by sharing equity with other top VC-backed founders as a community. Joining a pool diversifies risk and unlocks your illiquid shares to invest in the best startups who, in turn, are invested in your success.

Started in June, already 60 VC-funded startups are under consideration, representing nearly $500MM raised.

Founderpool

Chief Marketing Officer

Vela Exchange

Advisor

Manages the 1st and longest-running meetup in the world for bitcoin/crypto/blockchain. Est. in 2011 by Roger Ver, Andreas Antonopolous, others, this is the meetup that introduced thousands into the world of crypto.

Meetup

Head Organizer  -  Silicon Valley Bitcoin

- Tides.Network Inc.) "PORTAL" makes exchange unstoppable. Trade with the speed & liquidity of a centralized exchange, but PRIVATELY and WITHOUT exchange risk & regulatory risk, all inside the most advanced local wallet only you control.
-  Co-founder. Achieved Apple's only approval for peer-to-peer cross-chain atomic swaps in the App Store.
-  Led V1 product, building trading aggregator for popular centralized exchange accounts, accessible within private, non-custodial wallet. Trade, fund, withdraw all in one click.
-  Co-wrote ZK-SWAPS, a protocol making exchange unstoppable through economically competitive nodes (similar to "mining").
-  Led V2 product. Built first anonymous, censorship-resistant cross-chain exchange using ZK-SWAPS technology.
-  Negotiated favorable acquisition of App Store's 2nd most popular crypto portfolio app, CRYPTONAUT, as part of product/distribution strategy.
-  First crypto white paper ebook published on Amazon Kindle, B&N, others. <a href="https://www.amazon.com/dp/B07Z4TGJC1/">https://www.amazon.com/dp/B07Z4TGJC1/</a>
-  Developed UX & managed front-end design for desktop wallet & trading app.
            

    
    

    
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PORTAL

Co-Founder, Product, Marketing

- Acquired by Portal)
2018's highest-rated, most popular crypto portfolio manager in App Store & Google Play (2nd only to Blockfolio).
-  While with Portal, negotiated acquisition for our go-to-market strategy.
-  Grew user engagement to MAU/DAU ~4 and 7 app opens per day.
-  Implemented exchange account API syncing, adopted by 1/3 of users within months.
-  Absorbed brand into Portal while onboarding Cryptonaut users into Portal ecosystem.

Cryptonaut PTE. LTD.

Product Manager

- Angel investing in decentralized protocols. Deployed 7-figures of capital in private crypto angel syndicate.
-  Explored business models in cryptocurrency & decentralized infrastructure projects.
-  Co-wrote & published two cryptoeconomics white papers on kindle: 1) Protocol for decentralized insurance-as-a-service (TIDES.Network - <a href="https://www.amazon.com/dp/B0846NCVNL">https://www.amazon.com/dp/B0846NCVNL</a>), and
2) crowdfunding & tokenization of intellectual property rights (AQUA - <a href="https://www.amazon.com/dp/B0848RZSJK">https://www.amazon.com/dp/B0848RZSJK</a>).

Crypto explorer

500 Startups company. FUEL hyper-personalizes tasty meals, portioned to your unique body, genetics and lifestyle... delivered nationwide.
-  Joined team at $40k MRR. Grew MRR to 6-figures within 5 months and expanded service area from 7 to 48 states.
-  Developed an untapped acquisition funnel achieving CAC 4X less than other meal subscriptions. • Developed partnership with world's largest food co-packer to cook & deliver meals.
-  Tweaked subscription offerings, achieving profitable unit-economics. (Other unicorn food services were losing money with every meal)
-  Interviewed by national media including New York Magazine & Men's Journal.
-  Developed UX & managed front-end design for mobile app.
-  500 Startups, Batch 19.
            

    
    

    
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TryFuel.com

Chief Product Officer

Biohacking movement spokesperson. Created and ran the largest biohacking & human performance meetup of its time. Covered internationally by documentaries and dozens of media outlets between 2016-2018, including NY Times, CBS, Washington Post, Wired, Maxim, Men's Health, Forbes.

Head Organizer  -  SF Peak Performance

- Bitcoin debit card" FRESHPAY helps consumers spend cryptocurrency in the real world.
- Today, Coinbase & BitPay now use the banking contracts originally pioneered by FreshPay)
-  Co-founder. Built & demonstrated Bitcoin's first-ever working card prototype in Jan 2014.
-  Negotiated, signed crypto's first card issuance contracts in the US by Metropolitan Bank and MetaBank in Oct 2014.
-  Awarded MasterCard's first provisional network acceptance for a card tied to cryptocurrencies in 2015.
-  Created 3 prepaid reloadable card programs (1 global, 2 domestic) in partnership with 3 of the largest program managers.
-  Commandeered pro-bono project in partnership between UC Hastings & Pillsbury to provide guidance on 50 state money transmission laws, saving $250k in legal fees.
-  Pioneered unique payments funds flow that was both bank-friendly & didn't require state Money Transmission Licenses.
-  Developed UX & managed front-end design for mobile & desktop apps.
-  Managed industrial design for consumer package art & card art.
            

    
    

    
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FreshPay

Product

- Company acquired)
During a regulatory-changing time, Crypto Street was the first "meta exchange" for bitcoins & altcoins, aggregating order book volume across multiple exchanges.
-  Co-founder. Built product around advanced/day-trading customer segment underserved by existing exchanges.
-  Navigated product strategy within changing/uncertain regulatory landscape
-  Solved paradox of any new, empty marketplace with go-to-market harnessing liquidity from other popular exchanges to fill order book.
-  Recognized as first "meta-exchange". Interviewed by American Banker, Payments Source, others.
-  Studied US money transmission laws to pioneer a regulation-safe launch strategy (at the time), eliminating need for costly state money transmission licenses.
            

    
    

    
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Crypto Street

CMO, Head of Product

- Company acquired in 2013)
Launched to capitalize on Amazon Affiliate revenue and readers’ love of free kindle books.  Designed product concept, revenue model, and member retention. Executed growth strategy. Conceptualized, launched, and positive cash-flow in under one month. Sold company within first year.
- Achieved astounding 50% email open rate with users returning every other day on average
- Extremely high Amazon Affiliate revenue at $1 monthly per member

eBookDaily

Co-Founder, Product / Marketing

America’s first and largest ebook lending/swapping service.
- Implemented referral marketing campaigns, social media tactics, and PR outreach, which acquired the first 100,000 members with $0 spent. Yes, zero.
- Achieved #1 Google search result from 2011-2013 for coveted keywords: “ebook rental”, “rent ebooks”
- Managed database of over 400,000 kindle and nook ebooks
- Created pre-launch campaign around controversial ebook lending. Gained massive press coverage for launch, feeding crowd-funded pre-orders as capitalization strategy.
- Maintained positive cash flow and profits 100% of eBookFling’s history
            

    
    

    
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eBookFling

Founder, CEO

- Company acquired)
First hardcover/paperback book rental-by-mail book club in the United States.
- Co-founder. Bootstrapped w/ my own $6,500, built to $1.1M MRR in three years.
- Pioneered 2-way inventory logistics system. Established rental inventory handling with 100,000 SKUs.
- Achieved two-year member lifetime. LTV of $600.
- Established inventory smart-purchasing algorithm with recommendation engine pushing expected returned/inbound inventory
- Company was acquired in 2011

BookSwim

Product / Growth

- Conceived, executed, managed, and tracked all internet marketing initiatives including affiliate campaigns, media buying, website QA, and search engine optimization.
- Brought <a href="http://Sessions.edu">Sessions.edu</a> to the #1 Google organic result for “online school” keyword during May 2006.
- Managed online marketing budgets and outsourced vendors.
- Ran analytics and conversion diagnostics

Sessions College for Professional Design

Digital Marketing Manager

- Company acquired in 2006)
Web development agency concentrating in e-commerce for merchants.
- Conceptually developed the Circular Orb Brand and conceived and executed all marketing strategies. Aided clients through entire development process -- conceptualization to inception to final project delivery. Defined project scope; maintained budget and time constraints through allocating internal company resources and outsourced contractors. Deadlines were met and final product delivery often exceeded client expectations. Kept open direct lines of timely communication with clients and prospective clients.
- Helped obtain and manage over 40 clients and grew client accounts across multiple mediums (web, print, and web marketing) and developed corporate identity branding while building client loyalty to Circular Orb.
- Assisted sales team (client prospecting, strategy-building sessions, proposal writing, negotiations & deal closings).
- Web projects managed included entire websites ranging from static brochure-ware to ‘content-managed’ and database driven sites; secure e-commerce and rich-multimedia animation sites. Print projects managed included advertisements, stationary, business cards, corporate logos, brochures/fliers, posters, and marketing packages.
- Consulted clients with online marketing initiatives.  Implemented and managed online marketing/ advertising/ search engine optimization campaigns; tracked ROI, hits, and click-ratio successes.
- Sold Circular Orb brand, assets, and clients in 2006.
            

    
    

    
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Circular Orb

Senior Digital Strategist / Project Manager

- Created and managed Aviation Dept. intranet website and Teterboro and Downtown Manhattan Heliport public sites, as well as worked with Kennedy, Newark Liberty, and LaGuardia websites.
- Worked in Aviation Communications sub-group, deciding on marketing/advertisement campaigns off- and online.
- Helped Aviation Dept. smoothly transition a corporate brand unification initiative, keeping some of Aviation’s key signature markings and colors, while incorporating the new corporate brand.
- Installed and maintained content management software for employee intranet.
- Constructed and implemented web design strategies based on corporate marketing policies and initiatives.
- Acted as liaison for website development vendors.
            

    
    

    
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