Petteri Hiisilä is an accomplished senior interaction designer, product manager, and consultant with over 16 years of experience in the tech industry. He's a defender of user and customer rights and an advocate of goal-directed thinking, with a passion for innovation and new ventures. Petteri has a strong background in interaction design and user experience but also possesses a wide range of skills, including product and business planning, technical engineering, and coaching and mentoring for software development teams and junior designers. His experience spans various industries, including mobile phones, mobile networks, ISPs, finance, newspapers, television, web, and other internet media. Petteri is known for his excellent communication skills and can communicate meaningfully with people in all positions, from junior developers to corporate CEOs. He further has extensive experience with Cooper's Goal-Directed method, with over 500 interviews to his name. Petteri has a degree in economics, management, and computer science from the University of Tampere and computer science and psychology from Teknillinen korkeakoulu-Tekniska högskolan.