Jason Nims is a renowned experience strategist with over 20 years of experience in planning, designing, executing, measuring, and improving end user experiences for a wide range of products and services. He is the founder and CEO of Compose UX, which focuses on composing valuable experiences for customers. He studied a Masters Degree in Strategic Design Planning from the Institute of Design, IIT, and a BS in Rensselaer Polytechnic Institute.

Jason has held several high-ranking positions in the past such as Vice President, Insights and Product Strategy, and Vice President, User Experiences at Bowers & Wilkins, one of the leading manufacturers of high-end audio products. He also worked as the Global Experience Director in the Nike+ and Running category at Nike, the world's leading athletic footwear, and apparel company. Jason has also worked at Motorola and Publicis Sapient.

Throughout his past endeavors, Jason has overseen numerous projects, applying experience-based innovation in multiple areas such as consumer experience strategies and plans, technology, and platform requirements, and product portfolio planning. He has a comprehensive understanding of creating experiences that are meaningful to people and valuable to companies in our rapidly changing world and has the expertise required to solve complex system problems.