Frazer McLeod is a highly accomplished Senior UX & Service Designer, specialized in Business Design, User Experience Research and Service Design. With extensive experience spanning over 7 years, Frazer is a proven expert at designing and launching new value propositions for businesses that align with their strategic objectives. He has a Bachelor's degree in Creative Industries (Interactive & Visual Design) and Business (Marketing) from the Queensland University of Technology (QUT). Throughout his career, Frazer has served in various roles, including Business Designer & Brand Architect at Hound Health and Business Design Specialist at Design Equity. He has also worked as a UX & Service Designer at Woolworths at Work, where he led several strategic development and tactical deployment of organizational design initiatives. Frazer has a proven track record of championing customer needs using human-centered design methodologies, helping businesses minimize risks and maintain focus on solving well-defined and understood customer needs.