Elyse Fornefeld is an experienced digital media specialist and programmatic trader, who recently joined McKinney as a Senior Programmatic Trader, aiming to develop their in-house trading desk - Mckmmatic. With a Bachelor of Science degree from Arizona State University, Fornefeld has an extensive background in developing strategic media plans and executing them with ease, thanks to her expertise in paid social and paid search platforms. Her experience as a programmatic trader enables her to analyze data and optimize a campaign to effectively reach a client's KPI.

Prior to joining McKinney, Fornefeld worked at LAVIDGE in various roles, including Digital Media Specialist, Programmatic Campaign Specialist, and Programmatic Campaign Coordinator, where she honed her skills and expertise in media planning and executions. Before starting her career in digital media, Fornefeld has worked as a Sales Associate at Victoria's Secret and as a Student Business Analyst at Arizona State University.

Fornefeld's vast experience in various roles has given her the unique perspective and capabilities to handle media campaigns with a strategic approach, while ensuring that the execution results in measurable success. With her expertise in the field and the talent and dedication she brings to the table, Fornefeld is set to make an impact in shaping McKinney's future growth and success.