Zach Murphy is a seasoned growth strategist and marketing professional, currently serving as a Partner at Grey Matter. With a degree in Marketing and Entrepreneurship from Xavier University, Murphy has worked with a diverse array of organizations, including Fallon Thatcher, Peanut Butter & Jelly, The Creative Department, Powerhouse Factories, and more. He has also founded his own growth advisory firm, Launchpath Leads, where he helped companies prioritize, execute, and measure growth activities.

Murphy's expertise lies in sales and marketing process optimization, with a strong focus on strategy over tactics. He believes that by carefully organizing activities throughout the buyer journey, businesses can achieve better results and drive revenue growth. Murphy's goal is to help organizations identify what is working well and amplify it while cutting out wasteful activities that do not contribute to growth.

In his free time, Murphy used to operate his own lawn care business and is a fan of the marketing philosophy of Seth Godin. He encourages businesses not to get lost in the ever-changing and tactical landscape of online marketing but to focus on the timeless principles of making things better for their target audience. If you're looking for a strategic partner to help you drive growth, Murphy may be the perfect fit.