Craig Elston is an experienced Strategy & Insight executive who has worked with global brands to discover and create step-change growth opportunities. He has deep expertise in Brand Communications, Research & Insight, Data & Analytics, eCommerce, Retail Marketing, and Portfolio Development. He has partnered with multi-national firms including Kellogg’s, Polaris Industries, Wells Fargo, Johnson & Johnson, Pepsi, Nest, Mars Inc., Transamerica, GreatWest Life, and ExxonMobil to blend data and creativity, helping brands accelerate top and bottom-line growth through innovative commercial strategies anchored in analysis. Craig is a collaborative communicator continually focused on building relationships and promoting consensus across matrixed business lines to drive positive change, cohesive, comprehensive business practices, and enhanced profitability. He is skilled in building scalable strategic growth frameworks including CX, journey mapping, insight mining, and opportunity analytics. Craig is a talented and natural relationship-builder who has been able to establish multi-million-dollar revenue opportunities and strategic partnerships. He is an experienced and influential speaker with a diverse portfolio of speaking engagements. Craig has provided strategic advisory to a global client on channel investment priorities and campaign & program strategy, resulting in a 23% YOY increase in sales. He built and recruited sequential high-performing teams domestically and internationally. Craig has studied Omnicom University Senior Management Program, Business Leadership at Harvard Business School, Masters in Marketing, and DMG, Postgraduate, Marketing at Kingston University.