Saint Michael's College

Lenox Memorial HS

Vice President/Media Director at TagTeam Business Partners, LLC

Hartford, Connecticut, United States

Account management, media planning & buying, and creative conception & development on various accounts, including Executive Auto Group, CT Lighting Centers, Middlebury Consignment Shoppes, Washington Supply Company, RideShare, Chris Cote's Golf Shop, Dalene Flooring, and By Carrier Custom Home Builders.

TagTeam Business Partners, LLC

Vice President/Media Director

A freelance marketing and media consulting LLC opened for work performed in between full-time jobs. Currently contracted with TagTeam Business Partners (Rocky Hill, CT) in an account management, media planning & buying, and creative development & execution role on various accounts, including Executive Auto Group, CT Lighting Centers, Middlebury Consignment, Washington Supply Company, RideShare, Chris Cote's Golf Shop, Dalene Flooring, and By Carrier Custom Home Builders.Past clients/roles include: Sr. Media Buyer with Media Partnership Corporation (Norwalk, CT) on various accounts. Mad Fish Productions(Charlie Moore Outoors), Springfield Falcons-AHL Franchise, Yankee Candle Company, JNC Management/Wireless ZONE, FYE Stores, and CRN International (Breathmints & Dodge Ram).

Breakaway Sales & Marketing, LLC

Marketing Consultant

- Laid off January 2013*Planned, negotiated and monitored national, regional and local spot TV buys for national leader in online based printable coupons - <a href="http://coupons.com">coupons.com</a> and couponsuzy.com.*Consistenntly delivered TV media buys that outperformed benchmarked gross impression and new device activation goals within established budget parameters.

Coupons Inc.

Media Planner/Buyer

- Key contributor in multiple roles - account management, media planning/buying, creative development and execution, event planning and public relations - for a full service marketing and advertising agency. *Provided creative marketing solutions to clients while enhancing agency profitability via streamlined processes and development of junior level employees*Generated additional business from existing accounts and played a key role in acquisition of new accounts.*Clients included:  FYE Stores, Doctors Express, Western New England College, Baystate Medical Center, City Tire, Boilard Lumber, Bay Path College, Libbos Law, Cowls Building Supply and LaZBoy Comfort Studio.

Market Mentors, LLC

Director of Client Services

- Laid off January 2010Primary marketing decision maker for the in-house advertising department for Bernie’s TVs & Appliances - a 15-store regional appliance and electronics retailer with stores in CT, MA & RI. I brought the media planning and buying function in-house, which resulted in enhanced media impressions while decreasing overall media budget. Utilized strong vendor relationships and negotiation skills to significantly lower rates, increase added value and guarantee premium advertising positioning. I streamlined the internal process and decreased costs for creative development and printing of advertising circulars and many various in-store marketing materials.Served as copywriter and broadcast producer for all TV and Radio commercials. Worked closely with merchants and outside appliance, electronics and bedding vendors to develop co-op programs and determine which products and/or offerings will be promoted through each of Bernie’s marketing channels. Effectively communicated marketing strategies and messages to retail store managers and sales associates for consistent delivery toward desired corporate outcome.

Bernie's TVs, Appliances & More!

Director of Marketing

- Managed AdOne, Wireless Zone’s 4 person in-house advertising agency. Responsible for $2mm co-op marketing budget for 400+ franchised Verizon Wireless authorized store locations. 	Developed media plan and placed print, radio and TV buys for quarterly campaigns encompassing all franchises. 	Worked directly with franchise owners and executed media buys for 15+ grand opening campaigns in FL & MI.

Ad ONE/Wireless ZONE

Director of Marketing and Planning

- Drove store traffic, while enhancing the brand, to the unique Yankee Candle destination locations in South Deerfield, MA and Williamsburg, VA, via advertising, public relations and development of related materials. 	Managed annual marketing budget of $1.5mm.	Launched 50+ new Yankee Candle mall & off-mall satellite stores with media planning and placement grand opening marketing campaigns.

Yankee Candle Company

Marketing Manager

- Responsible for planning and execution of all advertising, public relations and related materials. 	Managed group sales staff of 5 for New England’s Family Theme Park.	Annual marketing budget of $1.5mm.

Lake Compounce

- Laid off July 2003	Managed Bob’s Stores in-house marketing department and $25mm ad budget. Responsibilities included creative development, media planning and buying, sports and entertainment event sponsorship and activation, negotiated all printing services. 	Worked with merchandise organization and apparel/footwear vendors developing co-op programs while determining which products and offerings would be promoted through each of Bob’s marketing channels.	Planned and managed all advertising and promotional activities for 44 Bob’s Stores grand openings throughout New England, New York, New Jersey, Pennsylvania and Washington, DC.

Bob's Stores

- Managed account service and media department for $35+ million advertising agency. 	Played key role on agency executive team and was a major contributor in business growth from $5mm to $35mm in billings.	Media planning and buying experience in major markets including New York, Boston, Philadelphia, Washington DC, Houston, Dallas-Ft. Worth, Chicago, as well as dozens of smaller markets.	Clients included: Hartford Whalers, Bob’s Stores, Better Bedding, Vision Corner, Linens ’n Things and NAMCO Pools.

Larry Piretti