Yi Lim is an accomplished digital and marketing leader with extensive experience in launching and scaling B2B and B2C businesses in the APAC region. Lim is a highly successful professional, having previously worked as Growth Lead at Entrepreneur First and Head of Marketing - Amazon Singapore at Amazon. They are experienced in user growth and lifecycle strategy, integrated marketing, branding, and team leadership across matrix organizations. Lim has worked with several high-profile organizations, including RedMart, Forrester Research, and GMO Internet, among others. They hold a Bachelor of Business Administration from the National University of Singapore and the University of Southern California. Lim is an expert in trade marketing, brand co-marketing, business development, and partnership management, and brings a customer-centric approach to their work.