EJ Lawless is a seasoned marketing professional with over 15 years of experience in digital customer acquisition and retention. He has held various leadership positions in web analytics, business development, paid search, organic search, and email (CRM) marketing. Lawless has particularly focused on consumer and small-to-medium-sized business (SMB) marketing, particularly for two-sided marketplaces. He is a graduate of the University of Texas Austin, where he earned a BBA, and the University of California, Berkeley, where he obtained a certificate. He also studied at Westminster and School Year Abroad.

Lawless has held various positions throughout his career, including Senior Director of Online Marketing at Indeed.com, Co-Founder of Full Outer Join Syndicate, Vice President Growth, and Co-founder at Experiment Engine, Director of eCommerce Strategy at BuildASign.com, Market Development Manager at BuildASign.com, and Business Development & Web Analytics at uShip, Inc. He believes in getting things done by asking questions, focusing on what's important, and doing the simplest thing possible to achieve results.