Brad Etheridge

Brad Etheridge is an interactive producer known for collaborating closely with creators and developers to transform narrative concepts into impactful experiences using tailored design methods to engage audiences effectively.

He has recently served as a Decision Maker at the Cannes XR Virtual event in 2020 and also lent his expertise as a Decision Maker at the XR Financing Market Online in the same year.

Brad pursued his education at the University of Michigan, where he studied Bachelor of Business Administration with a concentration in Marketing and Global Media Studies specifically focusing on Film.

With a diverse professional background, Brad Etheridge has held key positions such as VP of Development at The Rogue Initiative, Strategy & Marketing Consultant at Baby Rage, Executive Assistant to CEO at New Regency Productions, Assistant at William Morris Endeavor, Media Marketing Intern at The Walt Disney Studios, and Marketing Intern at Celebration! Cinema.