Natalie True is a professional copywriter and owner of both Funnel Works Studio and Story Works Studio. With a BA from DePaul University, Natalie has extensive experience and expertise in video and web content, email campaigns, and brainstorming strategies. Her ability to take a brand and give it a voice is unparalleled, and she is skilled at creating captivating headlines that draw readers in. Prior to owning her studios, Natalie worked as a freelance copywriter and held positions at Valassis, OurHouse.com, and First USA Interactive, a subsidiary of Bank One Corporation. When she is not working, Natalie enjoys spending time with her family and finding creative ways to entice her children to eat healthily. She can be contacted at natalie@storyworkstudio.com.