Yesim Basartan is a talented marketing professional with a strong background in consumer insights and market research. She earned a Bachelor of Arts in Economics from Koç University before going on to complete a Master of Science in Marketing at Carnegie Mellon University's Tepper School of Business. Throughout her career, Basartan has held several leadership positions in the cosmetics and consumer packaged goods industries.

Prior to her current role, Basartan held positions at L'Oréal, Avon, and Gfk, among others. She has also worked as a marketing research consultant for McDonald's and a market research analyst for Management Science Associates, Inc.

Basartan's areas of expertise include consumer insights, market research, product development, and brand management. She brings a wealth of knowledge and experience to her work and is always striving for excellence.