Duk-ki Yu is a seasoned marketing and brand strategy leader with over 30 years of experience in various industries. From footwear and headwear to apparel and entertainment, Yu has extensive knowledge of how to create innovative marketing campaigns that connect clients with influential young consumers.

One of Yu's biggest accomplishments was being one of the world's first guerilla marketing innovators in the 90s, specifically serving the music and fashion industry. Since then, he has shifted his focus to innovative video game marketing and consultancy for the EA sports brand. He even successfully introduced the New Era Cap Company as a co-branding giant for the action sports and urban fashion brands between 2003 and 2006.

Yu's goal is to connect clients with influential consumers, and his team accomplishes this by developing marketing campaigns and brand messaging that are culturally relevant to a broad spectrum of audiences. Musicians, actors, athletes, designers, bloggers, writers, and other influencers are all within Yu's reach with the help and guidance from his team.

Some of Yu's specialties include non-traditional marketing strategy, consumer insights, guerilla marketing execution, digital and social media strategy, creative design services, marketing alliances, and cross-promotion. He is also skilled in product creation for promotion and celebrity gifting, product placement for influencers, and sneaker and apparel design.

Yu has a diverse education background, having studied at Pacific Grove High School, obtaining a BSEE in Electrical/Electronics Engineering at California State University, Chico, and an MBA in Business at Georgetown University. He has worked as a Strategic Business Consultant and Consultant at New Era Cap, Lifestyle Marketing Agency at Electronic Arts, and President at Rugged Concepts, Inc.