University of Sussex

Stiftung Universität Hildesheim

User Researcher & Social Media Manager at wattx I Freelance Illustrator

Observism is a trend and future agency based in Berlin. There are many different ways to explore the future, but we have one goal: to make the world a better place by understanding tomorrow's challenges - and acting accordingly.

Observism

Social Media Manager

Blinkist is an educational app for thousands of fiction, non-fiction and academic book summaries condensed into 15-minute audio and written bites.

Blinkist

Social Media Management & Influencer Marketing

Qiio is the magazine of the trend editorial team Observism in cooperation with Deutsche Bank. It highlights key topics from business, philosophy and aesthetics in the course of time.

Qiio Magazin

Digital Marketing & Social Media Management

I am an illustrator, content creator, and overall creative Kopp from Berlin with a focus on portraits, as well as marketing, editorial, and product illustrations.

You'll find some of my selected works here: https://viktoriaspokojna.com

Viktoria Spokojna - Illustrations

Freelance Illustrator & Content Creator

Skills: Social-Media-Strategie · Instragram · Social Media Content Creation · Kennzahlen-Reporting · Content Planning

Climate Labs GmbH

Elephant Gin is a company dedicated to producing award-winning spirits with a passion for wildlife.

My role entailed
• planning and creating engaging content & implementing strategic syndication across key social channels (Instagram, Facebook, LinkedIn, newsletter),
• interacting daily with the Elephant Gin community on social platforms,
• writing monthly newsletters,
• managing Influencer Marketing,
• monitoring, analysing, and reporting on organic performance across all channels.

Elephant Gin

wattx is a company builder with a focus on developing new business models for the Viessmann Group and other Mittelstand companies.

As a User Researcher, I:
• Organized, executed, and processed qualitative research studies in alignment with stakeholder needs and business goals,
• Facilitated cross-functional ideation sessions to identify the most suitable digital solutions for our users,
• Translated research findings into concepts, prototypes, design strategy and deliverables
• Through iterative usability testing, supported and improved the development of MVPs

As a Marketing Manager, I led wattx' marketing activities, including:
• Content planning, production, and curation for SoMe channels (LinkedIn, Twitter, Facebook), blog, and newsletter in alignment with business goals,
• Analysis of content performance, reporting, and improving strategy accordingly
• Maintaining the company website; as well as writing, proofreading, and editing of various content types (e.g. white papers, case studies, blog articles) and making them SEO-proof

wattx

UX Researcher & Marketing Manager

Contributed to the efforts of the Commercial Segment - a dedicated "company" within a company with a startup mentality - to change the way of how consumers interested in commercial real estate interact and experience the IS24 search.

ImmobilienScout24

UX Research & Product Management | Working Student

Involved in running user-centered analysis sessions for the development of a new game for the PlayStation 4 and the testing of Sony's Virtual Reality device.

Sony Computer Entertainment Europe

User Researcher

• Assisted in the finalization of the ‘Life Science Report 2015’ which gives an insight into the current development of Life Sciences in Lower Saxony by collecting data from life science companies as well as institutes and universities.
• Was responsible for maintaining website content.

Innovationszentrum Niedersachsen GmbH

Project Assistant for BioRegioN

Analyzed and translated findings and user research output from conducted System Usability Scale (SUS) surveys into project reports and user requirements.

User Experience Research | Working Student

• Carried out various types of user research, such as interviews with product owners as well as direct stakeholders and System Usability Scale surveys with end-users, as part of overall user experience engagements.
• Analyzed and prepared raw findings for inclusion in project reports and executive presentations.
• Translated user research output into user requirements and design recommendations.

• As a side project, was part of the small team of four who organized SAP's Christmas party for ~600 people.

User Experience Research Intern

My primary tasks involved testing and reviewing the user experience of websites and (mobile and web) applications, and subsequently documenting and communicating identified errors and deviations from the original concept.

THIS IS! Digital Media Group GmbH

User Experience Tester

I was responsible for the Social Media Marketing (Tumblr, Twitter, Facebook) of the real estate company AMSI, created advertising of their properties in online and offline marketing channels, and supported the real estate agents with daily marketing activities.

I also coordinated, organized and prepared a company event for ~40 people.