Michael Sengbusch is a well-known figure in the marketing automation industry, notable for his role as CEO and Co-founder of Eletype, a marketing operations platform. His vast experience in the field positions him as a leading authority, sought out to speak at industry events like HIMSS, Techstars, TechCrunch, SaaS Connect, HCIC, SHSMD, Health 2.0, and I-10-Wired, where he has delivered impressive presentations on messaging platforms, social media, digital marketing, and healthcare. Prior to Eletype, Michael served at BrightWhistle/InfluenceHealth as CTO, where he led the production of the latest generation of healthcare digital marketing technology, earning the company a Facebook Innovation Competition Award. His reputation and skill have also led to a role as CTO-In-Residence at ATDC, where he advises and mentors some of Atlanta's most promising start-ups. Michael is respected in the industry for his expertise in MarTech stack and marketing automation tools, which help marketing teams quickly respond to new opportunities and issues. Alongside his career, he also volunteers with Teens Living With Cancer, a local support group for young adult cancer patients.