Albert Alcaraz is a seasoned insight lead with a history of driving growth and enhancing consumer relationships for various brands. He earned a degree in General Business Administration and Management from the University of Southern California - Marshall School of Business, a certification in Architecture & Interior Space Design from the Parsons School of Design - The New School, and a certificate in Digital Leadership from Squared Online. Alcaraz has extensive experience working with leading organizations such as NBCUniversal Media, LLC, where he served as Director of Ad Impact for Sports & Olympics and Telemundo, and as Principal at Incite. His specialties include, but are not limited to, brand and media strategy, segmentation, product, and content development, multicultural and global marketing. Alcaraz is a former Strategic Director at Kantar Consulting and has held roles as Senior Research Analyst and Civic and Community Relations Associate at the University of Southern California. He is widely respected for his expertise in helping brands identify white space opportunities to accelerate growth.