Vancouver English Centre. Vancouver, British Columbia, Canada

Instituto Tecnológico y de Estudios Superiores de Monterrey

Cornell University

Texas A&M University-Commerce

The University of Dallas

Southern Methodist University

Universidad Católica 'Santa Teresa de Jesús' de Ávila

The University of Dallas Rome Campus

Hotel Sales Manager, Major Market  -  Marketing  -  Revenue Management  -  Event Sales & Management  -   Social Media/eCommerce

Dallas, Texas, United States

- Hotel Sales Manager, Major Markets in charge of Corporate, SMERF and Associations.  Brought to the hotel to reinforce the sales team and to increase major market, corporate and association bookings and overall hotel revenue.  Reporting directly to the Director of Sales & Marketing. Work closely with the Mesquite Convention & Visitors Bureau to promote the maximum utilization of the Mesquite Convention Center & Exhibit Hall’s 66,000 sq ft of conference, meeting and exhibition space.  Focused on market trends and opportunities to expand market share and drive revenue.►Atrium Hospitality Our hotel portfolio is as diverse as we are. Atrium represents brands such as Hilton Worldwide, Marriott International and the InterContinental Hotels Group. Our property list has grown to 82 hotels in 29 states, with strategies and plans as individualized as each property and brand. We work collaboratively to align the interests of our ownership, associates, customers, and brands to ensure satisfaction and success.We strive to bring to life a culture that promotes the four simple values that drive our business: ▪ Perseverance  ▪ Respect  ▪ Service  ▪ Teamwork►Hilton Hampton Inn & Suites Hotel Dallas-MesquiteLocated in the 'Rodeo Capital of Texas', offering everything from bucking broncos to soothing symphonies, this Hilton Hampton Inn hotel is next door to the Mesquite Rodeo Arena, within reach of the Mesquite Arts Center and the Mesquite Community Theater. We’re a short drive from Fair Park, the recreational and educational complex that hosts concerts, events and the State Fair of Texas.Enjoy a round of golf at the nearby Municipal Golf Course or browse the unique shops in the West End Historical District. Host a meeting or event in over 66,000 sq. ft. of convention space and enjoy full-service catering at this Mesquite hotel. Celebrate a special occasion or wedding for up to 1,500 people in the Grand Texan Ballroom at Mesquite’s award winning, first place wedding venue.

Atrium Hospitality

Hotel Sales Manager, Corporate, SMERF and Associations

Reporting to the Regional Director of Sales & Marketing, had responsibility for conference, banquet and event sales, planning and management as well as property eMarketing and social media campaigns.  In addition, I worked across Sales & Marketing functions including client contacts, relationship development, selling and up-selling.  Worked closely with hotel colleagues and hotel operations to ensure that each sale and event was executed to fully meet client requirements and hotel business plan and revenue goals. Supporting Responsibilities  • SALES:  Worked with Sales, Marketing, Revenue Management and Operations to increase and optimize hotel sales• CONTRACTS:  Solicited, negotiated, closed, and executed contracts consistent with the property business plan• MARKETING:  Set strategy working with corporate marketing and developing unique property campaigns• HOTEL EVENTS: Sold, Planned, Detailed, Managed and Executed the entire Event process:  “Book and Cook”

Hotel Event & Conference Sales & Execution Specialist/eMarketing/Social Media/Sales Administrator

Reporting directly to the Director of Sales, responsibilities included:▪ manage the hotel sales CRM database to meet strategic property and corporate level business requirements▪ Participate and provide current sales & Marketing data for the daily Business Review Meeting and the weekly Sales Outlook Meeting for longer term sales and booking strategy▪ initial point of contact for all Vertical Channel inquiries. Weekly Channel Pace meeting with senior leadership ▪ communicate all guestroom block requests and revisions inter-departmentally▪ generate/monitor daily booking transactions and audit all rooms block changes▪ evaluation of software/database requirements, functionality and report enhancement needs▪ hospitality software use/expertise:   -Delphi, Delphi.fdc, Salesforce, Cvent, Lanyon, Meeting Broker, Starcite, Teneo, etc.  -Trained Hotel Sales colleagues in the transition to Delphi.fdc▪ coordinate/marshal hotel resources to support client site selection visits  ►Omni Hotels & Resorts is a privately held luxury hotel company that consistently ranks "Highest in Guest Satisfaction among Upscale Hotel Chains" and recognition as one of the top hotel brands.►The Omni Mandalay Hotel is an elegant Dallas area full-service, luxury hotel in Las Colinas.

Omni Hotels & Resorts

Marketing Research Coordinator/Sales Administrator

Schoolsask is an Educational App and online blog promoting educator networking, best practices sharing, and resources to keep educators informed about current trends and Best Practices.  As a Partner, I participated in organizational development and the creative process as well as led the sales and marketing effort including promotional activities and development of new ideas to expand Schoolsask’s services.Responsibilities included:►Consultant and trainer including hosting Q&A sessions• English and Spanish Language Arts & Reading (ELAR/SLAR)►Marketing and Communications • Marketing and promotion through social media: Facebook, Twitter, Google+.• Article editing and publishing• Creator of online magazine• Finding and contacting expert bloggers to participate in and post on Schoolsask►Marketing Goals set to fully support business improvement goals including:• Increase Membership and Member involvement in Q&A sessions and Live Chat sessions• Set short and intermediate term goals and measure posting popularity and activity• Adapt postings quantity and content and style to reach goals►Website and Social Media traffic: Analyze bounce rate, website traffic and visitor time.  Includes Twitter, Facebook, Google+ and Email analysis and optimization. ►Social Media member conversion rate: Analyze Twitter, Facebook and Google+ accounts and adapt to increase both visitors and conversion rate and improve effectiveness and impact.  Adjust social media account focus based on interaction rate.►A/B testing: Adapt website and communications based on bounce rate, website traffic and A/B testing.  This has resulted in an increase of 200% in Q&A session interactions.  Has included adapting Email length and graphic content, which has resulted in more Email openings and website activity.

Schoolsask

Marketing Lead, Partner, Consultant and Trainer

WordTechs is a private company with focus on Texas Teacher and Principal Certification Test preparation and teacher classroom skill training.  As a Senior Consultant and Trainer, my key responsibilities included:•  Trainer and Coach for Texas Principal Certification Test Candidates.  •   Consultant and lead trainer in the subject areas of English Language Arts and Reading (ELAR) Certification Tests and current teaching concepts and methods•  Bilingual Certification Test preparation and bilingual teaching training.•  Working with clients to understand/assess their needs in passing certification exams and to facilitate understanding and testing strategies.

WordTechs Educational Services

Consultant and Trainer

- Teacher-of-Record for 4th and 5th Grade Bilingual classes of Hispanic students from economically disadvantaged backgrounds and Limited English Proficiency (LEP) in a multi-cultural, urban school setting.► Taught secondary Spanish Language classes for all midldle and high-school grades and language proficiency levels.  Total of 88 students across all classes.

Faith Family Academy

Bilingual 4th & 5th Grade Teacher/Secondary Spanish Language Teacher

- Taught kindergarten class of up to 40 Hispanic and multicultural students from economically disadvantaged backgrounds. ► Taught dance and non-contact martial arts and reinforced academic subjects.► Supported the Dallas ISD responsible principal and charity NGO coordinator in organization of student logistics, teacher coordination and after-school transportation.  ► As the only bilingual Spanish speaking teacher in the after-school program, facilitated communication among Hispanic, native Spanish speaking students, teachers, administrators and parents.

Dallas ISD

Teaching Artist and Administrative Coordinator, Afterschool Summer Enrichment Program

- Academic tutoring of entry and advanced level Spanish language, history, culture and literature students.► Accomplishments:•  Recognized as the outstanding tutor in the University of Dallas Spanish language program.•  Tasked with ‘tutoring-the-tutors’ for native and non-native Spanish speaking tutors.

Chsp Jessica Hernandez Sosa