<a href="https://news.google.com/rss/articles/CBMiiQFodHRwczovL3d3dy5wcm5ld3N3aXJlLmNvbS9uZXdzLXJlbGVhc2VzL2luc3RhY2FydC1zZXJ2ZXMtdXAtbW9yZS1mcmVzaC1wcm9kdWNlLXdpdGgtaW5ub3ZhdGl2ZS1uZXctYWR2ZXJ0aXNpbmctY2FwYWJpbGl0eS0zMDE3ODA1MDYuaHRtbNIBAA?oc=5" target="_blank">Instacart Serves Up More Fresh Produce with Innovative New ...</a>&nbsp;&nbsp;<font color="#6f6f6f">PR Newswire</font>

Instacart Serves Up More Fresh Produce with Innovative New ... - PR Newswire

<a href="https://www.prnewswire.com/news-releases/bowery-farming-expands-product-offerings-with-ready-to-eat-salad-kits-301624915.html" target="_blank">Bowery Farming Expands Product Offerings with Ready-to-Eat Salad Kits</a>&nbsp;&nbsp;<font color="#6f6f6f">PR Newswire</font>

Bowery Farming Expands Product Offerings with Ready-to-Eat Salad Kits - PR Newswire

University of North Carolina at Chapel Hill

University of Denver - Daniels College of Business

Executive, Business & Brand Driver, Team & Capacity Builder, Advisor, Nonprofit Board Member, DEI Advocate, Mentor

New York, New York, United States

Lead commercial strategy for Bowery, the largest indoor vertical farming company in the US, growing commercial footprint from 60 to over 1,000 stores.

-  Spearhead expansion and product innovation across the U.S. Collaborate with operations and finance to assess the market attractiveness for farm expansion. Currently operating across the Northeast and Mid-Atlantic regions and preparing to launch 4+ farms in the next two years, positioning Bowery for an expanded US footprint.

-  Doubled revenue from 2020 to 2021 with Bowery produce available in over 1,000 retail doors including Whole Foods, Albertsons, Walmart, Ahold, Wakefern and Amazon Fresh; on pace to drive double digit growth again in 2022.

-  Build comprehensive go-to market strategies that drive top of funnel brand awareness (doubled brand awareness over a 12-month period from 2021 to 2022) and mid funnel conversion tactics that deliver immediate pull through on shelf inclusive of comprehensive shopper marketing programs for both e-commerce and in-store activations.

-  Devise and execute communications strategy and thought leadership opportunities for the brand and founder across multiple stakeholder groups (media, government, trade and nonprofits) to position Bowery as the leader in indoor vertical farming.

-  Serve as executive sponsor of Bowery’s ESG initiatives supporting the first formalized strategy against this framework. Drive baseline measurement of material aspects of the business and lead life cycle assessment of Bowery’s Greenhouse Gas Emissions.

-  Successfully integrated sales and marketing teams and seeded net new functions including public policy/social impact and revenue management.

-  Leader on the Bowery Executive Team reporting directly into the CEO and Founder and Co-Founder, Executive Sponsor of aGirlCulture, Bowery's Women's Network.
            

    
    

    
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Bowery Farming

Chief Commercial Officer (CCO)

Built foundational brand positioning, expression and go-to-market strategy as we scaled throughout the Northeast and Mid-Atlantic regions.

-  Re-launched all brand assets and developed first ever Bowery brand campaign.

-  Led product and channel architecture strategy that included multiple new product launches including recognition by Fast Company that our Farmer's Selection platform was honored for Changing the World Through Food.

-  Effectively scaled the team and built capacity across multiple marketing functions (paid, owned, earned and shopper).
            

    
    

    
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Chief Marketing Officer

Chosen for broadening retail operations assignment, which includes owning and optimizing new, premium, large-footprint retail experiences. Reporting to group president, oversee retail operations, comprising core ops team of 60 and field teams of 500+.

-  Owned pro formas and P&Ls for four domestic Starbucks Reserve Roasteries and stores (Seattle, NYC, and Chicago) and ~14 core store conversions to Starbucks Reserve Bars.

-  Led recruiting, onboarding, training, and communication for all new partners in this portfolio segment.

-  Managed operations engineering—inclusive of capacity analysis, deployment mapping, and labor analysis—to ensure successful opening of each new retail location.

-  Supported day-to-day retail operations of Siren Retail store portfolio.

-  Directly supported the launch of three new Starbucks Reserve Roasteries globally, including Shanghai, Tokyo, and Milan.

-  Introduced two new programs into the Seattle Roastery (Princi Bakery and Arriviamo Bar).
            

    
    

    
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Starbucks

Senior VP (SVP), Siren Retail Operations

Drove evolution of Starbucks marketing, including restructuring marketing organization, refreshing brand and product positionings, and optimizing go-to-market model and digital customer engagement strategies.

-  Oversaw major re-structuring of marketing organization, including integration of global digital marketing and promotional marketing teams and creation of a new channel team.

-  Managed initiatives to re-invigorate market brand presence, incl. seasonal promotions, brand narratives, and Rewards program.

-  Defined strategy for content creation, distribution, and media investment.

-  Created new vision for digital customer engagement leveraging the power of analytics and technology across the marketing discipline.

-  Engaged in cross-functional collaboration with product, R&D, supply chain, finance, operations, analytics, and PR teams to execute marketing plans and build long-term strategies.
            

    
    

    
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Senior VP (SVP), US Retail Marketing

Drove strategy and execution of all retail product and integrated marketing plans for Americas retail. Managed P&L of all products for Americas’ largest business unit in terms of revenue and profit ($14.8B in revenue in 2016). Led a team of ~140 partners.

SVP, Category & Integrated Marketing Americas

Expanded day-part strategy with launch of Teavana Iced (achieving 12 to 15% YoY growth) and Fizzio Handcrafted Sodas. Drove aggressive YoY growth of Frappuccino platform through limited-time offers, introduction of Mini Frappuccino, and launch of customer co-creation platforms.

VP, Beverage US Retail

Re-invigorated coffee beverage category (the biggest category in terms of sales) with renewed focus on core espresso with the launch of Flat White and brewed coffee with the launch of Cold Brew Coffee.

VP, Espresso and Brewed Coffee US Retail

Led strategic development/implementation of US promotions by developing marketing plans for seasonal promotional calendar, product launches, and brand initiatives.

-  Defined positioning and go-to-market strategy for three key coffee initiatives, including Starbucks Reserve, Starbucks Blonde Roast, and Starbucks Verismo

-  Developed marketing programs and strategies to support Starbucks Shared Planet and Create Jobs USA

Director of Marketing, US Retail

Drove pipeline development for whole bean coffee product innovations. Spearheaded design of new product innovation framework.

-  Oversaw consumer research, product positioning, packaging, pricing, advertising, promotions, sampling, and market selection for Starbucks VIATM Ready Brew.

-  Developed six concepts that scored in the top two for marketing trial success and uniqueness.

Category Manager, Coffee Innovation

Oversaw P&L for the 2nd largest Starbucks beverage business in terms of unit volume. Led seasonal promotions and drove pipeline development.

Product Manager, Coffee

Led daily operations for community relations consulting firm in Colorado. Developed a 3-year business plan and financial infrastructure and managed the two largest accounts.

-  Conducted market research, developed/implemented community investment programs, forged strategic alliances, and leveraged grassroots tactics to promote investment plans.

-  Pitched new business and drove high-level marketing strategy.

Galloway Group, LLC

Vice President

Developed online branding and marketing strategies for Proctor & Gamble’s interactive Global Business Unit. Developed/launched Mr. Clean site for North America, increasing annual sales by 10% within one year.

Grey Interactive

Senior Consultant

Built/maintained client relationships and drove content development and advertising production for the two largest agency accounts (Coca-Cola, Proctor & Gamble). Increased creative production/billings on Coca-Cola by $500K.

D’Arcy Advertising

Account Supervisor

Managed the Always North America account ($35M); share grew by 7% during tenure. Re-defined the Always brand by developing three TV commercials, which achieved top-purchase persuasion measures, and developing concept/content for website launch.

Katie Seawell