Phil Barden is a seasoned marketer with over 25 years of experience in client-side marketing and 5 years in decision science. He is the owner and MD at DECODE Marketing Ltd, a marketing consultancy firm. Before starting his own company, Phil held VP and Director-level marketing roles in T-Mobile, First Choice Holidays, and Diageo. He also worked in various Marketing roles at Unilever and started his career as a Product Manager at United Biscuits.

Phil's book, 'Decoded: The Science Behind Why We Buy,' has received glowing reviews and is considered an essential read for marketers seeking to understand consumer behavior. In his book, Phil blends his marketing knowledge with insights from behavioral economics and cognitive psychology to show why we buy what we buy.

Phil is a respected figure in the marketing industry and a guest speaker at marketing events worldwide. His expertise lies in decoding consumer behavior, marketing strategy development, and digital marketing.