Julie Wisdom has over 22 years of experience in creative and content strategy, brand building, and driving demand for companies big and small. With a background in journalism, she has a talent for storytelling and is most comfortable creating marketing that is innovative and outside the comfort zone. She has worked for a number of technology leaders, including Oracle, Three Business, AWS, DXC Technology, and Sage, where she has helped build brands and drive demand through account-based and content marketing initiatives. Julie is a seasoned professional who has proven her expertise in workshops, imparting advice to clients on the rapidly changing landscape of content and its role in marketing. She has helped many in-house teams and external partners create their own strategies to make a solid case for ABM and content marketing that includes projected ROI. Julie firmly believes that marketing creative should be a brand's truest form of value, trust, confidence, and relevance.