Fiona Maguire is a seasoned professional with significant experience in innovation, UX research, customer experience strategy, and proposition design. With an academic background in Hispanic Literature and Politics from Universidad Complutense de Madrid and MA (Hons), Spanish and Politics from The University of Edinburgh, Fiona brings a unique perspective to the table. She has held several positions, including Engagement Manager and Senior Innovation & Strategy Consultant at Market Gravity, a Deloitte Business, Advisor, Chief Operating Officer, and Marketing & Events Manager at Startupbootcamp FinTech, and Business Development Manager at Super Being Labs. She has also worked as an English Language Teacher at the British Council, a Marketing and Communications Intern at Bright Bull, and a Marketing Intern at The House London Ltd.

Fiona's focus lies in designing and launching new ventures, building sustainable innovation capabilities, transforming retail experiences, and developing people and purpose. She is an expert at UX research and insights, driving customer engagement, and creating winning customer experience strategies. By leveraging her extensive experience, she helps organizations build an innovation-driven culture that drives growth, revenue, and customer retention.