Linda McPetrie is a highly experienced professional in the field of market research with significant accomplishments at Ipsos, GfK Custom Research, and Hearst Magazines. Linda received her B.A. in Psychology from McMaster University before launching her impressive career. She has held various titles over her career, including Senior Vice President, Senior Research Director, and Research Director, each with a focus on identifying market trends and consumer insights from nationwide surveys and data analysis. Linda is an expert in market research and has a track record of delivering actionable insights for clients in consumer goods, media, and healthcare industries.