Ralf Ganzenmueller is a seasoned business executive with a wealth of experience in market research, customer experience, and loyalty. He studied Business Administration at Friedrich-Alexander-Universität Erlangen-Nürnberg, and has since held numerous leadership positions in top organizations.

Currently, Ganzenmueller serves as the Chairman of Ipsos Customer Experience (CX) & Channel Performance (ChP) at Ipsos, where he provides insights and guidance on customer-centric strategies. Prior to this role, he was the CEO of Ipsos D-A-CH (Germany, Austria, Switzerland), where he oversaw market research operations in those regions and ensured their continued growth and success.

Ganzenmueller also played a key role in the transition of GfK Research to Ipsos, where he served as the Carve-Out & Integration Manager. Before Ipsos, he worked at companies such as GfK Sverige A.B, Information Res. Inc (IRI), Bacardi, and GfK, where he gained invaluable experience in marketing, trade, and management.

With a reputation for delivering exceptional results and building strong relationships, Ganzenmueller has become a respected figure in the market research industry. He continues to lead and inspire his team while pursuing his passion for customer-centric business strategies.