Jenny Magic

Texas A&M University - Mays Business School

Texas Academy of Mathematics and Science

Helping teams get unstuck, build psychological safety, and implement successful change 🎯  -  Author of CHANGE FATIGUE, top-rated speaker, and expert in org. change. "She really is ✨ magic✨"

Austin, Texas, United States

We wrote the book that changed the game for change leaders, and we're thrilled to launch the BUILD BETTER BUY-IN course in November 2023. Find out more at <a href="http://ChangeFatigue.com">ChangeFatigue.com</a>

Everyone is exhausted. Change fatigue is real. At Content Marketing World our friend Robert Rose called change fatigue "the theme of 2023" - and we don't think it's going anywhere. Change fatigue is a significant barrier to innovation, digital transformation, and technology adoption. By actively addressing it, leaders and teams remove the real barriers to change and move to the next level.
            

    
    

    
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Change Fatigue: Flip Teams From Burnout to Buy-In

Author, Instructor, Strategic Advisor

Build Better Change (formerly Better Way to Say It) provides change facilitation consulting focused on actionable strategies, team alignment, and operational readiness. Our expertise centers around building project buy-in, mapping change roadmaps, and building an engagement plan to facilitate sustainable adoption. Over two decades of experience in content strategy, audience journey mapping, and personalized messaging support our unique way of marketing change to internal audiences.  Our team has developed engagement strategies and thought leadership content for over 500 happy clients.
            

    
    

    
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Build Better Change

Founder & CEO, Strategy & Change Facilitation

Brain+Trust Partners counsels companies and organizations with strategic consulting and planning, including expertise in data governance and privacy compliance, machine learning and business automation, iterative product/service development, and human-centered design thinking.

Brain+Trust Partners

Senior Strategy Consultant

Convince & Convert is a digital marketing advisory firm that helps the world's most iconic brands (The United Nations, 3M, Oracle, Cisco, Nike, Hilton, Caterpillar) gain and keep more customers. As a strategist on the Convince & Convert team, I created strategic plans to improve their digital marketing, content marketing, social media marketing, email marketing, and word-of-mouth marketing.

Convince & Convert

Strategy Consultant

Springbox partners with middle market growth companies looking to become the digital leader in their category. I supported the strategic direction of projects by auditing current marketing efforts and proposing content strategy and marketing technology solutions aligned with client goals.

Springbox

Raise Your Hand Texas is a non-partisan, non-profit organization working to strengthen public schools across the state for all 5+ million students.

RYHT invests in campus leadership development opportunities for principals through Harvard Graduate School of Education, as well as developing pilot programs in blended learning, family engagement in schools, and teacher preparation. In addition, the organization develops education policy for Texas, and supports campus and district turnaround projects.

- Directed content strategy overhaul and successful major website redesign.
- Selected and implemented new CRM and email marketing platforms.
- Implemented updated editorial workflow and distribution strategies.

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Raise Your Hand Texas

Communications Strategist

SiteGoals (now part of Workhorse Marketing) designs and builds user-focused, interactive websites and web applications that people love to use. We help CMOs with big headaches and bigger targets automate legacy processes so they can say more, sell more, and succeed more with less.

SiteGoals LLC

Principal/ VP of Content Strategy

Developed curriculum and taught Content Marketing and Branding Strategy course.

University of San Diego, Corporate & Professional Education

Instructor, Institute for Sales and Business Development

Port80 Software provides performance and security enhancements for Microsoft IIS servers by way of file and data compression, content negotiation, web application firewalls and server cloaking software solutions.
-  Developed new messaging strategy.
-  Oversaw relaunch of new public website.

Port80 Software

Director of Marketing

Capital Campaign Project Management for 600+ clients to raise more than $5 billion. Viscern, Inc. was the parent company of two of the oldest and most well-respected consulting firms in the area of non-profit fundraising, RSI And Ketchum.

-  Led complex overhaul of three major websites, including design, content development, and database management.
-  Designed web marketing campaign that increased website traffic by 3000%.
-  Edited and re-released five-book series to significant increase in sales.
            

    
    

    
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Viscern

Director of Marketing & Communications

Emergency and Product Recall Notification Service
-  Developed direct marketing campaign with response rates exceeding 2.5%.
-  Built complex ROI tracking tools for detailed evaluation of individual campaigns.
-  Overhauled sales website in two weeks, including copy editing, graphic design, SEO and technical implementation.
-  Heavily influenced technical development and integration of custom CRM application.

BellTower Technologies

Marketing Consulting support for BellTower Technologies prior to launch
-  Developed corporate marketing and brand strategy.
-  Directed official company launch including tradeshow effort and creating company website.
-  Performed all marketing and administrative functions for business launch including HR procedures, recruiting, and accounting.

Direct Marketing Effect, Inc.

Founder

- Supported large-scale awards events, such as the Commercial Real Estate Awards, Residential Real Estate Awards and Profiles in Power.
-  Achieved sponsorship revenue goals and kept events within budget.
-  Created subscription campaign that increased events-based subscriptions 10-fold.