Kate Franko is a successful B2B marketing technologist with extensive professional experience leading high-visibility programs and managing growth initiatives. Kate is currently the Head of Demand Generation for Global Events at Amazon Web Services (AWS), where she is responsible for building complex data integrations, owning marketing/CRM platforms, and driving customer acquisition efforts. Kate's expertise in event marketing, Marketo, Salesforce.com, database management, and revenue attribution, as well as her skills in lead nurturing, lead scoring, email marketing, API integrations, system administration, business process, and marketing-sales alignment, have enabled her to deliver results and streamline operations in her various marketing roles.

Before joining AWS, Kate held several senior marketing management positions working for other high-tech companies, including Amazon and CareFusion. She also worked as Marketing Services Director at LeadMD, Inc. and Marketing Campaign Manager at Technology Services Industry Association (TSIA). As a former Marketing and Development Assistant at San Diego Youth Symphony and Conservatory, Kate provided vital support to its fundraising and marketing efforts. She holds an MBA in Marketing and Non-Profit Administration from the University of Cincinnati and a BM degree in Piano Performance from the University of Iowa.

Overall, Kate is a passionate and results-driven marketing professional with a proven track record of success in developing and executing strategic marketing programs that drive revenue growth and customer engagement.