Western Washington University

Parsons School of Design

University of Washington

Senior Level Marketer and Instructor

Brooklyn, New York, United States

OMD USA

Senior Director, Digital

I am a Lead Instructor for BrainStation's Digital Marketing course. Through this 10-week program, I guide students through Brand Strategy, SEO, SEM, Social Media, Email Marketing and Analytics. Student Feedback:"BrainStation could probably allow her to write the curriculum so the material is more current and cutting edge." "I have genuinely enjoyed Jackie as an instructor and hope to keep in touch."

BrainStation

Lead Instructor, Digital Marketing

I oversaw the Google Chrome and Chromebook accounts by leading a cross-functional team responsible for strategic planning and digital media executions to support my clients marketing objectives. I was responsible for quarterly scope of work, staff plans, client satisfaction scores, maintaining relationships with key Google stakeholders, and advising on marketing strategy and campaign execution. In this role I established strong client relationships; serving as a trusted advisor with a deep understanding of my clients businesses, including the competitive landscape. I also worked to identify innovative opportunities through the use of new technologies, platforms and custom executions.

Essence

Senior Director Client Services

Client Service Director

Associate Account Director

Account Supervisor

Supervised projects for clients including interactive and traditional marketing components.Managed creative team of 12 and project managed efforts that utilized web developers, user experience designers, SEO, and social media managers to track deliverables and budgeted hours through completion of all projects.Formulated high-level marketing and creative strategies to meet client objectives as related to branding, development and integrated business needs.Magnesium Interactive is a creative marketing services consultancy in New York City. Our success is built on providing companies strategic perspective across marketing, branding, web interactive solutions, communications and digital channels to direct team efforts and provide a roadmap for ongoing customer engagement activities.Magnesium Specialties:- Brand strategy- Marketing - Copywriting- Design- PowerPoint development- Web development- Web interactive solutions

Magnesium Interactive

Marketing and Project Manager

Worked in the office of Glenda Bailey, Editor in Chief while I attended graduate courses at Parsons School of Design.

Harper's Bazaar

Lead Intern

Managed multi-million dollar digital advertising campaigns with a focus on first to market media opportunities across display, mobile, high impact, native, and social tactics for high profile clients such as Nike, Best Buy and Disney. Owned & managed relationships with clients, agency partners, and vendors in complex organizations in order to drive the creative development process, strategic messaging, timelines, placement and optimization.Created measurement strategy to align media plans measurement to client business objectives and create measurable ROI analysis for clients.Responsible for campaign reporting and optimizations during and post campaign and presenting findings and recommendations to senior level clients.Mentored and trained new team members and created best practice documents for digital campaign execution and reporting to ensure cohesion across team client deliverables.Leveraged third party research tools to map the overall landscape of competitive environments.

Razorfish

Senior Account Manager

Account Manager

Responsible for daily coordination, execution and analytics for campaigns including presenting results and recommendations to senior level clients.Provided oversight for all digital media sales fulfillment processes and procedures, executed ad campaigns, and assisted the Sales Department to enable the sales process. Managed client relationships with advertisers and agencies, including a $260,000 high profile account for a new digital product. Verified contracts, managed process and relationships with creative development and ad trafficking.Interviewed potential new hires, developed and implemented training materials, and supervised department in manager absences.

The Seattle Times

Digital Account Manager

Managed accounts for more than 400 clients; served as a point of contact for all service issues for clients including claims problems, billing issues and contract verification. Managed marketing for employee benefit fairs and conducted sales presentations at enrollment meetings for voluntary products.

Reliance Standard

Client Service Specialist

Generated proposals, developed pricing strategies, managed case documentation, researched companies, and quality audited peer work.

Jackie Harshman

Jackie Harshman