Sofia Lelakowska is a seasoned business strategy executive, innovation enthusiast, and all-around connector. With years of experience in delivering profitable revenue and market growth, implementing strategic vision into daily business, and coordinating multiple end-to-end digital transformations and innovation launches, Lelakowska prides herself on her ability to create meaningful value through partnership collaborations.

Her expertise spans across multichannel retail, FMCG, and CHC, with experience in companies such as Avon, Deloitte, Metro Group's Makro Cash & Carry, Mars, PepsiCo, Blizzard, Saatchi & Saatchi, Canal+, Henkel, Unilever, Procter & Gamble, Sanofi, and more. Additionally, Lelakowska is passionate about connecting people and resources and engaging in business model innovation, digital technology, circular economy, and women's empowerment.

Lelakowska holds a Master of Arts degree from the University of Warsaw and has worked as the Head of Strategic Alliances and Global Innovations at Avon, Head of Global Beauty Alliances and Business Strategy Development at Avon, Strategy & Operations Senior Executive at Deloitte Poland, Business Development & Portfolio Head at METRO GROUP's Makro Cash and Carry Poland, Real - Private Brand Business Manager International at Daymon Worldwide, Marketing Manager CEE at Market Int., Marketing Director Poland at Barclay Poland, Marketing Director at Canal+ Group, and Regional Account Executive CEE at Saatchi & Saatchi.