Emma Williams is a seasoned brand strategist and design thinking expert with over 10 years of experience in creative agencies and global organizations. Originally from Queensland, Australia, she has lived and worked in various countries worldwide, developing a passion for volunteering and helping communities in remote areas. Emma has partnered with Fortune 500 companies such as Johnson & Johnson, Standard Chartered Bank, Nestle, and Ralph Lauren, taking her to locations as diverse as oil rigs off the coast of Indonesia and healthcare companies in Mumbai.

Emma's expertise in brand strategy and digital marketing led her to move in-house in 2016, joining Johnson & Johnson Medical Devices Companies, where she has helped re-brand businesses, launched new products, and managed successful direct-to-patient campaigns. She has managed reputation issues across five diverse businesses, implemented numerous internal and external engagement strategies for multiple acquisitions and divestitures, and currently leads Enterprise Brand Strategy and Digital Marketing for Ethicon, a global leader in surgery.

Described as creative, bold, and unconventional, Emma values gaining insights to develop great ideas and strives for simplicity while challenging the status quo to engage audiences in more meaningful and impactful ways. She holds a Master of Science in Integrated Design, Business & Technology from the University of Southern California and a Certificate in Digital Marketing with Google from Squared Online. Outside of work, Emma has curated, spoken, and emceed at TEDx events and co-founded several creative agencies.