Sébastien Lafon is a leader in digital transformation with over 18 years of experience in healthcare. Lafon has inspired numerous organizations to compete digitally and use analytics to create engaging customer experiences, develop new business models, and enhance profitability and cash flow. He has extensive knowledge of animal health and B2B2C business models, plus expertise in P&L and general management, data strategy and analytics, IoT, finance, and CRM. A highly accomplished business professional, Lafon holds an Executive Education Alumni (PLD) degree from Harvard Business School, a BA in European Management from Middlesex University, and has studied both finance and management at the KEDGE Business School in Marseille. He is the founder of Adapt1st and a former VP and Global Head of Digital & Marketing Services at Boehringer Ingelheim. Lafon has also served as a CDAIT board member at the Georgia Institute of Technology and held VP, Global Digital Business, Analytics, and Market Intelligence roles at Merial, where he was previously Executive Director of Finance and Business Operations, Director of Finance, and a Senior Financial Analyst. Before Merial, Lafon co-founded International Market Explorer.