Nathan Janos, a Massachusetts Institute of Technology (MIT) alumnus, is a renowned figure in the marketing and advertising analytics industry. With an extensive background in computer science, artificial intelligence, audio-visual media, and data analytics, he brings a unique perspective to the table. Nathan has played an instrumental role in developing algorithmic frameworks, mathematical models, and software engineering solutions that optimize revenue and keyword performance, besides other aspects of marketing. Through his roles as a Senior Technical Advisor and Chief Data Officer at System1, Convertro, and Motorenn, Nathan's contributions have been significant. His expertise in regression-based and econometric attribution models, lifetime value models, multi-channel offline and online attribution methodologies, and search engine marketing has helped companies drive growth and gain a competitive edge in the market.