University of Warsaw

Manager - Strategy - Life Sciences at IQVIA

Publicis Le Pont

Production Engagement Lead

Accenture

Senior Manager - Life Sciences

Manager at  Global Consulting Services Centre of Excellence
• Responsible for onboarding activities for 15 members of the newly created Hub in Warsaw
• SME in terms of multichannel tactics in the pharmaceutical market.
• Digital Health CoE - contributor to DH Offering Framework
• Leading Business Development and Project activities working directly with multiple Clients (ie. Market landscape analysis for acquired drug portfolio, GTM strategies, AI application in Launch Excellence, Value and Market Access)

IQVIA

Manager - Strategy - Life Sciences

Building GTM Strategy Optimization model EU market leader in Endocrinology, Diabetes and Cardiology Therapeutic Areas. Leading the biggest pilot country market into the new model.

Managing relationships and providing digital marketing expertise to pharmaceutical companies in Switzerland, EU, and Middle East. 

Account Director at Boomerang Pharmaceutical Communications, a creative pharmaceutical marketing agency, part of Accenture Interactive.

Manager - Life Sciences

Working directly on digital marketing initiatives for pharmaceutical companies in Switzerland, EU, and Middle East.

Account Director at Boomerang Pharmaceutical Communications, a creative pharmaceutical marketing agency, part of Accenture

Management Consultant

Managed Drupal-based website project for a Pharmaceutical industry client.

Nitro Digital

Senior Project Manager

Working in Drug Safety Informatics team, building IT systems to manage Adverse Events Reports and Product Quality Complaints globally. 
Managing overall Project Portfolio for the team, including such technologies as ARISg, AI and machine learning solutions, microservices.
Lead Technical Project Manager in AERO project (three streams, ~80 people working on the project).

Roche

IT Delivery Manager

- Delivered multichannel customer journeys and content plans for Oncology, Immunology and
Haematology franchises (Pharmaceutical Marketing and Medical Education).
- Ensured measurable digital CSFs for offered activities.
- Close co-operation with Business Intelligence, IT, Regional Digital Centre of Excellence 
- Manages seamless delivery and continuous improvement of Janssen’s UK Web CMS, SEO, PPC, Marketing Automation (E-mail and Mobile).
- Defined and executed all Search Engine Marketing (SEO/PPC) activities across Janssen UK.
- Introduced Mobile Video Messaging channel into multichannel marketing mix
- Reviewed and updated SOPs and Policies for Social Media and Digital Channels
- Ambassador and in‐house expert for Multichannel and Digital channels

The Janssen Pharmaceutical Companies of Johnson & Johnson

Digital Experience Specialist

Within Informatics Digital Marketing Solutions team at Roche responsible for global Roche Careers Web Portal and all Roche Corporate websites on Adobe Experience Manager (AEM) platform. Manages migration, maintenance, enhancements roadmap for 130 web entities worldwide.

Solution Owner for enterprise-wide Social Media Monitoring and Engagement (SYSOMOS, HootSuite), SEM (Siteray, Brightedge etc) and Domains Portfolio Management services.

Delivered global web marketing projects for strategic products such as Herceptin, Kadcyla, RoActemra, Avastin. Within each project scope establishing and managing relations with offshore vendors, external agencies, content uploading teams and internal clients across organization.

Informatics Project Manager - Digital Marketing

Launching and managing Polish version of the leading software download website in Europe. Recruited and managed editorial team, provided style and quality guidelines and production workflow of the Polish language website. In cooperation with marketing and PR teams managed external communication of Softonic brand in Poland, including social media activities and public speaking opportunities. Produced content about software, covering mostly Windows and Symbian platforms. Lead expert responsible for mobile section of the website globally.

-	Launching and ensuring fast growth of the Polish version of Softonic.com (Softonic.pl),  a leader in online software distribution. More than 3 000 reviews online, 3,5 millions of visits and 15 millions of page views in 9 months on very competitive market. Today it is the 2nd website in its category on the market (the best one not connected to horizontal portal).
-	Recruited and organized an in-house editorial team of 5 Polish expat expert technology journalists in Barcelona
-	Started and led an international mobile software expertise team to cover new software market with a raise of iOS and Android ecosystems

Softonic

Content Director Poland

Idea, specifications, project management and launch of the first social community for stock investors in Poland MyStock.pl; scouting and preliminary phase of seed stage investment in Blogvertising.pl, the first blog advertising solution on the Polish market.
-	Creation of the first and the biggest social based website for stock investors in Poland (MyStock.pl) for Money.pl, the biggest financial portal in Poland
-	Successful selection and seed investment in Blogvertising – the first blog advertising solution in Poland on behalf of Money.pl, the biggest financial portal in Poland

Money.pl

Internet Business Development Manager

Managing innovative, social media based digital marketing projects for PallMall and Kent brands. Managing pallmall.pl website as well as community activities at clubber.pl. Cooperation with external vendors, managing P/L.
-	Creation and management of www.pallmall.pl (BAT Polska), the biggest closed consumer community in the tobacco industry in Poland. Project was an industry benchmark. It was copied to other markets and followed by competitors. 
-	Managing social media section of www.clubber.pl – HoReCa/Entertainment portal (user's loyalty tripled in two months!)

British American Tobacco

Online Community Manager

Provider of the Internet marketing strategies, creator of online social communities, advisor to the leading organizations in Poland. Journalist and translator. Many roles in the same time - one person and many top brands.

Social media and digital marketing consultant for companies such as British American Tobacco Polska, Money.pl, K2 Internet, providing efficient web marketing solutions, especially those based on social software and web-based communities.

Business Development:

Business strategy for social networking website Spinacz.pl building revenue streams, finding strategic investor, successfully closing sales process as an exit strategy.

Executing form the scratch sales and marketing strategy for JAVATECH, an IT company. Led it to participate in the biggest IT projects in Poland, while maintaining capability to build its own successful product Lavina CMS based on Magnolia technology.

Online and Print Content Production:

Miesięcznik Finansowy BANK – leading banking industry magazine (monthly)
freelance writer, specialization: IT in financial markets, international business. 

Gazeta.pl – online branch of the biggest newspaper in Poland,
freelance contributor, economy section, specialization: new technologies and IT, international business

Localization and Proofreading:

Wydawnictwo Helion – the biggest IT and economy related books publisher in Poland.
Substantial proofreading and edits of the Onepress books on marketing subject: A. Shuen "Web 2.0 A Strategy Guide"; P. Cheverton "Key Marketing Skills"; P. Kotler "Kotler on Marketing"; J. Gittomer "The Sales Bible"; B. Stinnett "Think Like Your Customer"; "The Portable MBA", Business Manuals "If you are so brilliant...".

Localization of software interfaces, marketing materials, websites and PPC ads for: Acer, Canon, CyberLink, Duracell, HITACHI, HP, Huawei, Intel, Lenovo, Nokia, SanDisk, Synology, TradeDoubler, Unilever, European Commission, An Garda Siochana, Her Majesty’s Prison Service.

Piotr Wrzosinski