John Arnold is a seasoned business and technology leader with extensive experience in revenue growth strategy and execution. He has worked with startups, scale-ups, and large enterprises, advising them on customer-centric approaches to accelerate growth. John has held various leadership positions, including Head of Professional Services Sales at Adobe, VP of Marketing at FullContact Inc., and Sr. Director of Product Marketing at Return Path. He has also published marketing books and contributed to Entrepreneur Magazine online.

John's expertise lies in B2B advertising, digital demand, ABM, sales enablement, and customer education. He is a Principal Analyst at Forrester, where he uses his experience to provide insights and recommendations to help companies succeed. John has studied Leadership at Babson College and holds a Bachelor of Science in Business Administration, Marketing from the University of Colorado Boulder. He is also a former Advisory Board Member at Wildfire, a division of Google, and the Director of Mobile Marketing Education at the Mobile Marketing Association.