Michelle Hum is a highly educated professional with a background in data analytics, psychology, and advertising. She earned a certificate in Data Analytics from General Assembly and graduated Magna cum laude with a BA in Professional Strategic Communications - Advertising, Psychology, and French minor from the University of Minnesota-Twin Cities. She also studied abroad in France at Université Paul Valéry.

Michelle has worked for multiple renowned organizations, including Ypulse, PSFK Labs, Fusion Hill, mono, and BBDO Proximity Minneapolis. Her experience ranges from Junior Research Strategist to Senior Data Strategist. Her professional skills include research, marketing strategy, data analysis, and project management.

In her current role as Senior Data Strategist at Ypulse, Michelle applies her strategic thinking to help companies understand the youth market and use data-driven insights to engage them better. She has a passion for discovering new approaches to research and testing innovative marketing strategies.