Fernando Cespedes is a highly-educated professional with an extensive background in digital communication, marketing, media, and education, among other areas. He is a creator of Ser Sonoro podcast, and he has worked as a Professor in Audiovisual, Communication, and Digital Marketing at various universities throughout Brazil. Fernando has also worked as a researcher and coordinator in different media and advertising agencies such as nova/sb, Google, and Getty Images, to name a few. He has several degrees including a Doutor in Digital Communication, an undergraduate degree in Advertising, and has studied under an exchange program for both doctorate and undergraduate degrees at Stanford University and the University of Helsinki. With his vast experience in audiovisual, media, and digital communication, he has honed his skills in media literacy, content production, interface, and collective building of knowledge in digital networks. He is passionate about music and sound, and he specializes in Ethnomusicology.