New York University

Northwestern University

Brand Experience Specialist for Early Stage Startups

New York, New York

Barley + Oats

Chief Experience Officer

Hired gun and private advisory consultant to executive leadership teams of early stage startups.

Expertise in directing product positioning, brand experience, verbal identity creation, customer development, empathic design, design thinking, user-centered design, landing page optimization, split testing, SEO and copywriting, inbound marketing, influencer marketing, customer journey and brand experience mapping, communications planning, needs analysis, KPI and business model selection.

Kimberly Morgan Straub, Inc.

Provided branding and image consulting to the following clients: Nordstrom, Rodarte and Rafael de Cárdenas.

Oversaw media strategy for the launch of Pop-in@Nordstrom pop-up series across 7 U.S. cities, securing articles in The New York Times, Architectural Design, <a href="http://Style.com">Style.com</a> and <a href="http://Nymag.com">Nymag.com</a>. Spearheaded and managed multi-channel PR roadmap for Rodarte's short film "This Must Be the Only Fantasy" and screening at the Hammer Museum, attended by Elle Fanning and Steve Martin. Planned Rodarte's S/S 2014 Fashion Show and After-Party, attended by Kim Gordon and Miguel. Executed co-branded collaborations with artist John Baldessari for the cover of Garage magazine, with The Thing for a special edition issue, and with Artsy and Cultured magazine for a limited-edition product.

Black Frame

PR Manager

Defined the voice, tone and unique selling points for Palm Beach hotel under development. Rebranded a bankrupt 18-hole golf club acquisition as a family-friendly equestrian sporting and entertainment complex that restored profitability and revitalized a community; launched property with a hot-air balloon festival attended by 12,000 people.

Palm Beach Polo Group

Head of Marketing and Branding

Consultant to South Florida hospitality real estate development and investment firm specializing in the acquisition, rehabilitation and repositioning of distressed properties.

Provided communications planning, copywriting and content management for websites, email newsletters, direct mailings, advertisements and sales collateral. Instituted brand architecture strategy, cross-promotion and referral procedures to integrate portfolio assets and solidify umbrella organization. Grew inter-company referral rate by 225%.

Integrated Marketing Specialist

Direct report to Features Director and Senior Editor. Responsible for steering the longest features (5,000+ words) through the editorial process every month from conception to shipping.

Trafficked edits from stakeholders spread across seven departments and remote locations. Edited and wrote articles for print and online. Assisted on numerous experiential marketing and business development ventures: Fashion’s Night Out, the Met Ball, Fashion Rocks, two Vogue-curated art exhibitions, the launch of Vogue Living and coffee table books published by Rizzoli and Knopf.

Kimberly Straub