Jim MeierBentonville, Arkansas, United States
Bio
Results-driven, commercial-oriented strategy, category leadership & insight professional.
Social
Experience
Senior Director, Walmart Advisorships at PepsiCo
PepsiCo
Jun 2019 - Current
Senior Director, Beverage Insight & Category Leadership, Walmart
PepsiCo
Mar 2018 - Jun 2019
Senior Director, Transformation
PepsiCo
Feb 2016 - Mar 2018
Personalization; Revenue management; 1-to-1 communication; Targeting; Dynamic consumer engagement; E-commerce
Senior Director, Local & Megacities
PepsiCo
Nov 2013 - Feb 2016
Led customization agenda across 2 megacities, spanning the creation and application of granular insight to drive business results via 4 platforms
Senior Director. Customer Strategy & Marketing
PepsiCo
Nov 2012 - Nov 2013
Consumer, corporate, customer, shopper and retailer analytics, insight, marketing and strategy.
Director: Consumer, Shopper and Corporate Insight
PepsiCo
Jan 2011 - Nov 2012
Senior Group Manager, Foresight and Innovation Strategy
PepsiCo
May 2010 - Dec 2010
Porfolio Strategy & Insights
PepsiCo
Dec 2009 - Dec 2010
Strategic Insights
PepsiCo
Mar 2008 - Dec 2009
Sr Research Mgr, Communications Insights
Walmart
Apr 2007 - Mar 2008
Brand Manager, Arizona Jean Company
JC Penney
Sep 2005 - Apr 2007
- Brand management for $1.5B+ apparel brand spanning children, teens and young adults.
Consumer Insights Manager
Frito Lay
2004 - 2005
Vice President
ARS / rsc / research systems corp
Oct 1995 - Sep 2004
Education
Southern Methodist University - Cox School of Business
MBA, Strategy and Brand Management
Indiana University - Kelley School of Business
BS, Marketing, Psychology
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