Stanground College, Peterborough

Middlesex University

CIM  -  The Chartered Institute of Marketing

Director of Marketing at MQA Ltd.

Peterborough, United Kingdom

MQA Ltd.

Director of Marketing

Meridian Audio Ltd

Strategic Projects Manager

Brand Marketing Manager

Working in partnership with independent businesses, because we believe all businesses no matter what size should have expert marketing advice.

The Growing Marketing Agency

Owner, The Growing Marketing Agency

- Proactive role contributing toward the delivery of the commercial objectives of the Financial Services business through the development of marketing strategies that will deliver customers, income and profit•	Responsible for developing annual/rolling brand plans for wide spectrum of financial service products including foreign exchange, travel insurance, credit card, pre-paid card, MoneyGram and ancillaries•	Develop marketing campaigns across multiple marketing media for the Financial Services business that will contribute towards delivering agreed objectives•	Define specific product propositions across the customer journey, from initial awareness, through purchase and experience, ensuring the Thomas Cook brand is being delivered to specification across all customer touch points•	Leading development of business cases for major campaigns, taking commercial requirements from Product Managers and compiling marketing briefs for individual channel managers•	Ensuring sponsors are appraised of developments and buy-in to the proposed campaign solution, initiating and sharing reporting summaries once campaign is live•	Liaising at executive level and working closely with product managers to ascertain commercial objectives, key milestones and budgets•	Analysing current market trends, identifying and monitoring leading competitors and catering to customers specific requirements to remain market leader•	Project manage Marketing for Thomas Cook Foreign Exchange's presence at new Terminal 5 Heathrow including bureaux merchandise, yearly marketing plan, promotional items to support launch activity and reciprocal promotional activity with BAA•	Effective management, development and motivation of a team including regular 121’s and annual (& mid-year) appraisals

Thomas Cook

Senior Marketing Manager - Financial Services

- Supporting a wide spectrum of business areas including management of multimillion pound marketing campaigns for foreign exchange business and developing interdepartmental working relationships•	Well respected team member responsible for measurement of campaigns and presentation and circulation of post implementation reviews•	Producing marketing plans to coincide with key trading periods and implementing sponsorship activity for prestigious projects including Manchester City FC, including a fully integrated on-pitch/on-line & off-line campaign -  micro site, programme adverts, stadium branding and club communication

Marketing Manager

- Administration and organisation of Exhibitions and Corporate Hospitality events liaising with agencies and suppliers to brief and manage production of Point of Purchase exhibition displays and merchandise material•	Undertaking all aspects of event management, sourcing locations, venue, entertainment and working with suppliers to create material for workshop areas•	Producing copy and seeking approval from relevant internal departments, liaising with agencies to brief and manage production through to print, distribution and tracking •	Developing and maintaining the European Corporate website working internally with IT department and liaising with head office to ensure Global Payments Corporate brand is consistent throughout US and Europe •	Responsible for sales and marketing budget, customer contacts database and promotion of Global payments through development of bi-monthly newsletters and regular press releases to trade publications•	Create and coordinate Marketing Campaign Plans for tactical marketing initiatives

Global Payments

Marketing Communications Executive

Lisa Sullivan