Kristi Bridges is a seasoned speaker, consultant, strategist, storyteller, and President/CEO of The Sawtooth Group. With over 20 years of experience, she has dedicated herself to creating innovative strategies that bring brands and their consumers closer together. She is an expert in food trends, families, and the health and wellness space. Her knowledge of the industry comes from working with reputable brands like McCormick, Hershey, Blue Buffalo, Skippy, and Beechnut. Being one of the creators of I-Factor™, the research tool that understands today's digital consumer's relationship to brands, Bridges has gained an in-depth understanding of consumer behavior. Kristi is also a certified results coach with a concentration on health and wellness. She attended School of Visual Arts and Syracuse University.