Andrew Mitchell is a media and tech expert with a wealth of experience across a range of industries. Having previously worked for Xerox as a commercial systems engineer, he later went on to work in the advertising industry, managing digital media units for Ogilvy & Mather, as well as leading a networked advertising project for Panasonic, working with in-flight entertainment systems. He has also held several high-profile roles, including Global Commercial Strategy and Operational lead at Mailonline, driving a behavioral data trading team, and European Managing Director at Brightroll, part of the executive team that sold the business to Yahoo.

With a BSc in Technology & Business from Robert Gordon University, Andrew's wealth of experience across digital advertising, commercial strategy, and operational management has made him a leader in the industry.