Southern Illinois University Edwardsville

Maryville University of Saint Louis

SKYTALE | Online Academy for IT-Security

Entrepreneurial Operating System (EOS)

Chief Revenue Officer (CRO)

Lead company vision, strategy, operations, marketing, sales, and product innovation for digital marketing and technology agency that provides global B2B and B2C technology services for more than 250 client organizations, startups, and partnerships.

•115% increase in new business acquisition while identifying and securing new tech and business partnerships.
•140% increase in first year revenue including expansion of technology capabilities and tools for client consulting and ROI.
•40% reduction in operational inefficiency by establishing process and procedure requirements and performance KPIs.
•200+ integrated and customized target campaigns including SEO, SEM, market research, events and promotions, fundraising, SaaS and AI platforms, and product development to support expansion of organization footprint, consulting, and innovation.

Online Impacts

Chief Operating Officer & Principal Strategic Planning

Manage advisory and consulting practice comprised of more than twenty independent expert advisory specialists with a core focus on operations, data optimization, technology, sales, and marketing for startups and small- and mid-sized businesses across the US. I define and deploy strategic planning and operational efficiencies, and custom experiences for short term and multi-year engagements.
•Increased client revenue growth by 35% within the first year through tailored business strategies and market expansion planning.
•Improved service delivery quality by 40% via best practices and continuous improvement initiatives, resulting in higher client satisfaction scores.
•Reduced operational costs by 25% through process streamlining, supplier contract renegotiation, and cost-effective technology implementation.
•Achieved a 50% increase in client retention rates by developing comprehensive engagement plans and providing exceptional value-added services.
•Focus industries include manufacturing, health-tech, fin-tech, and retail including large, small and mid-sized businesses, and startups.

CONFLUUNT ADVISORS

Principal

Accountable for strategic growth, capital planning, and expansion for digital marketing and advertising family of agencies. Successfully stabilized and completed turnaround while adding new incremental growth, reducing turnover by 50%+, and established enterprise data management, performance KPIs and operational processes by department.

•15% ($5M) increase in acquired new business through acquisition of OEM and client/partner expansion, while incrementally growing staff from 37 to 52 employees, and reducing operational expenses by 35% and turnover by 30%. 
•Achieved full restructuring within one year target while leading executive team of five and served as Integrator for EOS rollout.
•Developed and launched Marketing SaaS AI (MVP) newco startup including competitive analysis, positioning, and pricing.
•Developed multi-year GTM strategic plan, rebuilt sales and marketing teams and established lead-generation team while managing brand refresh, campaigns, web optimization, social, TV, media buys, SEO/SEM programs for 150 clients and OEMs.
•Established and trained management on performance KPIs, dashboard reporting, and capacity planning.

Donovan Martech, Inc.

Chief Operating Officer

Led transformation of business development and corporate brand marketing to drive growth in telehealth market. Created and managed corporate brand refresh driving profitability for health-technology product and services companies serving B2B, B2C, and D2C public and private market segments. Customized virtual care solutions for those living with chronic, behavioral, and mental health conditions.

•50% ($15M to $24M) increased revenue with managing sales enablement for Government, Payors and Providers, while closing new business partnerships with Verizon, Samsung, commercial and private label solutions, and VA.
•Developed customized solutions including SaaS automated subscription billing, competitor research, data analytics, multitenancy, application, clinical trials, and health data security supporting clinical teams, providers, and patients.
•1,500+ custom assets for 200+ health systems, digital marketing and sales devices, sales training, and lead-generation. 
•Launched My Virtual Care app enabling 15M+ providers and patients with access to secured care and data sharing.
•Developed and presented investor relations and CIMs (confidential information memorandum) securing $30M.

AMC Health

Chief Marketing Officer

Led telehealth RPM (remote patient monitoring) tech start-up company with direct oversight of all omni-channel sales, marketing, SaaS/AI driven outcomes and alerts, investor relations, clinical trials, and communications. Owned negotiations, pricing, billing, data risk/compliance, and partnerships with Medicare, Medicaid, Hospitals, ACOs, home health, and clinics while launching US and International (Dubai, China, Europe, and Africa) new target markets and partnerships.

•Created and provided all lead-generation, social, digital marketing, events, and presentations resulting in $500K initial sales.
•Identified and leveraged telehealth SaaS technology/population health data analytics while securing first ACO partnerships.
•Expanded and integrated business platform from single to multiple DME product portfolio including customized virtual care solutions in areas of co-morbidities and behavioral/mental health, while pitching and securing $250K investment.

MR3 Health, Inc.

Chief Operating and Revenue Officer

Led enterprise-wide marketing and rebranding for a $1.3B managed care and retail company with 50M members, elevating it from third to second rank in the industry. Achieved three-year goal to position/sell to Versant Health. Led the strategic transformation from B2B to D2C products and services, SaaS, pricing, and modeling, resulting in over 40% new revenue growth and increased market penetration. Created end-to-end experience roadmap and innovative CX/UX strategies enabling move from 3rd to 2nd in industry ranking, including the promotion and positioning of four manufacturing facilities located in New York, Pennsylvania, and Texas.

•Transformed company from traditional to digital, including eCommerce, web, microsites, social, and event planning.
•Launched health member app including full suite of member education and services with 80% engagement.
•Managed 700 franchised stores with 3,000+ products, pharmaceuticals, advertising, E-commerce, and rewards programs.

Davis Vision

Launched and championed USAA’s first start-up affinity partnership marketing 5-yr B2B/B2C growth strategy resulting in 130% YoY new product and member sales, including all (155) D2C financial, banking, and retail products and services.

•Facilitated enterprise-wide collaboration across all lines of business and more than 200 leaders to achieve CEO scorecard.
•$75M budget acquisition that supported new affinity growth program targeting 20M+ new prospects.
•900+ integrated and customized lead-generation and marketing programs as early adopter retail strategy.
•Grew partnerships from 1 to 50 in the first 36 months and adding 30,000 new members, produced and integrated all communications including TV, radio, print, outdoor, events, digital, and webcast client talk shows.

USAA

AVP Marketing, Affinity Program

Led national and internationally vertically integrated sales, marketing, data management and communications strategies. Owned branding, market research and planning, traditional and digital marketing, product development, and data management with P&L ownership of new business revenue for 130 clients and $150M in revenue. The company sold for $912M.

•Delivered national and startup international market expansion for teams in Europe, Ireland, and Costa Rica.
•$9M increase in new incremental revenue by creating and implementing national client seminar series.
•Drove enterprise-wide strategic planning, product development, communications/PR, and data integration.
•40% (145 to 55 steps) reduction in workflow process then created and managed new Business Development Services team.

Transamerica Reinsurance

Chief Marketing Officer, Product and Data Management

Designed and directed nationwide (B2B and B2C) marketing partnership program and first enterprise-wide Digital, Service and Experience platform based on Malcolm-Baldrige award requirements.

•	Created and led integrated marketing partnership program, including 1,100 Agencies and 4,000 agents.  Managed product, sales enablement, marketing, co-op advertising, agency growth strategy design and customer service excellence.

GuideOne Insurance

Director, Marketing Services

DCCM/Progenity, Des Moines IOWA multiple clinical sites.  Brought in by Chief Medical Officer/Owner to operationalize clinics to effectively scale patient acquisition, services, program efficiency, recruit doctors and nurses, and research efforts. Focus on Diabetes, CAD/PAD, COPD, Mental & Behavioral Health, Critical and Long-Term Care. Led all aspects of recruiting and hiring doctors, nurses, and specialists with a focus on reducing turnover. Created marketing strategy and campaigns to obtain and enroll as well as retain new patients, while working with local businesses, partners, payors, hospitals, and communities.

DIAGNOSTIC & CRITICAL CARE MEDICINE

Vice President Marketing & Operations (PT Consultant)

Global leader of retirement, wealth, banking and health financial services with over $14B in annual revenue. Assistant Manager and Business Consultant (1993-1998), promoted from Sales & Marketing Consultant (1992-1993). Created and led the  first  Business  Resource  Center  serving  as  the  financial  sales  and operational planning center. Achieved 9% growth in new sales through customized marketing and brand strategies. Led recruitment and training of new financial brokers and sales representatives. Responsible for agency P&L, financial reporting and performance to corporate.

Kris Knopf