Paul Sklar is a consummate retail leader who has an extensive background in DTC Omni-Channel Retail & Wholesale Merchandising, Planning, & Marketing. With a Bachelor of Business Administration degree in Marketing from Temple University, Sklar has held top senior executive positions at prominent organizations such as Wolverine Worldwide, Ralph Lauren, Sears Holdings Corporation, Newell Brands, and Macy's. Sklar is a tech-savvy, data-driven, and agile leader who understands the importance of the customer experience and consumer "path-to-purchase." His core competencies include Merchandising & Assortment Strategy, Product Line Architecture, New Business Development, Strategic Inventory Management, Customer Experience Leadership, Analog & Digital Marketing Strategy, and CRM / Database Strategy. Sklar is also skilled in Google Analytics, eCommerce Campaign Strategy, SEM & SEO Marketing, Consumer Analytics & Insights, Brand & Product Licensing, Project Management Leadership, and Strategic Inventory Productivity. He is a visionary leader who fosters a culture of growth, innovation, and continuous improvement while building high-performance teams. Sklar is a founding member of The Beacon Consultancy, LLC, a DTC Omni-Channel Retail & Wholesale Merchandising, Planning, & Marketing SME/BA consulting firm. Sklar's success can be attributed to his strong financial acumen, analytical filter, P&L responsibility, and his ability to drive revenue & profit through KPI’s & OKR's while focusing on the customer experience.